Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in (growth, performance, direct response, social, digital, cloud, events, etc.) marketing.
- Experience working cross-functionally with various stakeholders and teams.
- Experience building a website journey and web-marketing with Software as a Service (SaaS) products.
- Experience with personalization and A/B testing.
- Proficiency in building testing plans, experiment designs, measurement plans, and distilling learnings.
- Proficiency in key web analytics tools (e.g., Google Analytics).
- Ability to influence and collaborate within the team as well as across a broad set of cross-functional stakeholders including executive leaders.
- Ability to develop and execute complex strategies, and drive projects to completion while balancing multiple workstreams simultaneously in a dynamic, fast-paced, deadline-focused environment.
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About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
In this role, you will be responsible for the overall product goal and strategy for our customer-facing digital surfaces aiming business and IT decision makers across Google Cloud including cloud.google.com (CGC), off-domain experiences, new customer-facing applications tied to CGC or other Google-hosted properties, as well as new Software as a Service (SaaS) like apps built on our platform. You will be responsible for driving the web content strategy, offer integration and calls to action across Google Cloud's most heavily trafficked surfaces aiming business and IT decision makers. You will input user experience design needs, new template development and other rapid response projects that require agile thinking and execution to capture a new opportunity through our digital surfaces on short turnaround.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$202,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Lead Google Cloud's business decision maker and IT decision maker audience digital demand acquisition journey, customer experience and performance metrics.
- Partner with stakeholders across marketing, product, and sales to build an experimentation and optimization calendar based on data-driven hypotheses, and implement measurable experiences.
- Identify, author, and prioritize the digital experience strategy, associated product roadmap, business cases and requirements for new customer-facing digital experiences and features.
- Own and communicate all ongoing updates to roadmap, product strategy, and new pilots tied to our customer-facing digital experiences, partner closely with Go-To-Market (GTM) Enablement lead to provide consistent formula for new launches.
- Lead Google Cloud's Applied AI solutions digital demand acquisition journey, customer experience and performance metrics on cloud.google.com.