Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in online media buying and selling, Demand Side Platform (DSP), Supply Side Platform (SSP), and programmatic advertising.
- Experience meeting/exceeding revenue targets in a media sales environment.
- Experience working with, or at, a media agency.
- Experience in account management with the ability to advocate on behalf of the customer experience.
- Ability to be flexible and adaptable in a dynamic and ever-changing environment.
- Ability to navigate ambiguity and manage competing priorities.
- Excellent organizational and written/verbal communication skills.
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About the job
As an Agency Activation Specialist, you will have a unique opportunity to be a key, high-visibility partner in a strategic and ever evolving business at Google. You will become an expert in the dynamic world of Programmatic Direct Buying, Exchanges and Real-Time Bidding. You will utilize this experience to hit business growth goals with a particular focus on brand activation and CTV growth. You will advocate for agreements and packaging opportunities and commercialize new agreements and packaging products in-marketing. You will help to improve programmatic media buying, bringing greater efficiencies of real time ad-serving into the direct reservation channels.
The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google's Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google's own Product teams with essential partnerships to help Google's user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.
Responsibilities
- Meet and exceed business growth goals by driving agreement and packaging growth across brands in coordination with the Agency sales team.
- Coordinate with Account teams to ensure successful relationships with our Agency and DSP partners.
- Partner with internal support teams to help scale publisher reach and programmatic agreement and packaging efforts across our customer set.
- Monitor industry trends, competitive landscape, and identify opportunities to improve our execution.
- Be a subject matter expert on unique Google Ad Manager publisher inventory, help to grow media investments.