Job Description Summary
Brand Design & Creative Strategy Lead
Job Description
Role Summary/Purpose
As a member of GE Vernova's Brand Marketing team, you will help build the story, brand, and engagement around a new and energizing global brand. You'll work closely with teams from across the world to elevate and amplify GE Vernova's progress, performance, and path to growth in a dynamic environment.
The Brand Design and Creative Strategy Lead plays a critical role on the team and for the company in building, innovating, scaling and protecting a unified, globally recognizable brand. This leader is responsible for the development, deployment, and compliance of the GE Vernova brand guidelines ensuring one unified brand that is consistent, compliant, first class and intentional across every marketing communication touchpoint.
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Teaching others about the brand including the guidelines is an important part of scaling our brand, and the Brand Design & Creative Lead drives this engagement including leading training sessions, coaching brand ambassadors, and delivering customizable tools to drive operational efficiencies through standardization and centralization.
This leader will work closely with communications, marketing, and business brand champions across the world to effectively drive brand awareness, understanding, and adoption. It's an exciting time and we're looking for a leader to help us continue to build an iconic brand of the future and someone who's excited to team up with us to bring The Energy to Change the World.
Roles & Responsibilities
- Train, educate and support internal stakeholders and external partners that help communicate the brand - including being responsible for leading regular training sessions as the brand evolves
- Help ensure all marketing communication branded assets meet and adhere to brand standards and guidelines - help to consult and coach our extended team and external agencies on brand best-practices
- Support the development of joint venture brand guidelines as needed for joint ventures that have a sublicense to use our GE Vernova mark
- Manage and monitor our central Brand mailbox for queries and digital consulting
- Help to facilitate onboarding new enterprise brand resources and decommissioning retired or expired resources - communicate and report out to key stakeholders
- Support the buildout the company's central digital asset management (DAM) tool and platform for central assets, photos, claims substantiation, etc.
- Support the creation of brand on-demand/DIY governance resources, i.e., templates, guidebooks, and FAQs
- Manage and further optimize Brand Central - our central digital repository of brand resources, guidelines and tools for the company
- Management/ oversite of gevernova.shop. Work with merchandise vendors to ensure available items meet our quality and sustainability guidelines. Monitor site content, costs, inventory and quality.
- Event design - coordinate design installations at a variety of meetings and special events, including collaborating with vendors, developing a cohesive brand look and feel, creating supporting collateral, and ensuring seamless on-site execution.
- Develop working relationships with and act as a trusted advisor to key internal stakeholders (creative, partners, strategic and regional business unit marketing leads, communications leads, employer brand, etc.) and agency/external partners on brand compliance
- Support the development, and management of current and future needs regarding the evolution of brand identity for GE Vernova
- Support branded experience and event design strategy in partnership with the GE Vernova events team
- Lead Brand Office Hours - regular, live consulting sessions with GE Vernova stakeholders
Qualifications / Requirements
- Bachelor's degree in design, marketing, communications, journalism or related field or significant years of related experience or equivalent knowledge or experience
- Demonstrated related brand design experience and significant global project management experience
- Expertise in Adobe Creative Suite including InDesign, Photoshop, Illustrator as well as PowerPoint as a design tool.
Desired Characteristics
- Prior experience providing brand development and management at a Fortune 500 or Creative Agency strongly preferred
- Experience and expertise building out or working in a Digital Asset Management (DAM) tool
- Proven ability to manage multiple projects simultaneously; extremely attentive to deadlines and processes and strives to drive business results
- Flexible and collaborative team player who is passionate about GE Vernova's mission and Purpose
- A proven track record of detailed project management with the ability to drive process and establish standard work to help manage a successful brand governance program
- Skilled, organized, problem-solver with a passion for brand
- Attention to quality with an eye on establishing and communicating standards and guidelines
- Understanding where flexibility is called for versus rigid standards
- Strong presentation skills and the ability to communicate professionally to help influence stakeholders at multiple levels in the organization
- Agile, quick-thinking multi-tasker who's able to pivot quickly between tasks
- Open-minded quick learner who's able to adapt to rapidly shifting expectations and stakeholder goals
- Highly motivated self-starter with demonstrated ability to work independently as needed
- Team player that is reliable, flexible, helpful and works well in a collaborative environment
- Client-centric and service-oriented positive attitude
- Ability to operate under pressure, within tight deadlines and in a dynamic environment
- Strong background in Design, Print, Advertising, Marketing, or relevant field
- Excellent eye for visual design and typography, with extensive design knowledge and a versatile design sensibility
- Skilled in developing high-level brand concepts as well as articulating those concepts in executions across various media channels
- Collaborative team player with a can-do, one team, all-in attitude
The starting base pay range for this position is $97,200 - $130,000. The specific pay offered may be influenced by a variety of factors, including the candidate's experience, education, and skill set. This position is also eligible for a 10% performance bonus. This posting is expected to remain open until at least February 12, 2025.
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.
Additional Information
GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
#LI-Remote - This is a remote position