Account Based Marketing Manager

Job Description Summary

GE Vernova Grid partners with electric grid utilities to deliver mission critical monitoring, analysis, and control system software worldwide through grid orchestration, and has launched GridOS, an industry leading platform. We are seeking an Account Based Marketing Manager to join our team.

The Account Based Marketing Manager role is an excellent opportunity for someone with strong project or program management skills, who has worked in multiple marketing disciplines, to play a pivotal role in improving the efficiency and effectiveness of a dynamic frontline marketing team and contribute to our organization's overall growth objectives. This role operates as the conductor of multiple fast moving marketing groups (events, digital, account-based, demand, customer, and field marketing) to drive alignment around a shared account strategy and adaptive ABX program. It requires familiarity with the marketing technologies used to share customer insights, automate processes, and create customer engagement. It also requires the ability to navigate cross-functionally to drive consensus.

• Integrate plans from marketing functions and peer teams to document specific campaign/program scheduling and provide a cross-functional view of what may or may not be working for customers.
• Partner with commercial operations or data/business analyst teams to ensure needed reports are made available to the regional marketing leadership.
• Work cross-functionally to communicate customer experience issues and propose options for mitigating risks and dependencies in Americas region.
• Understand campaign/program best practices to determine the best next step follow-up throughout the customer lifecycle.
• Own and manage the process of defining and prioritizing audience segments along with product marketing and the marketing operation teams (using the technology supporting the marketing program managers).
• Understand campaign/program setup, design, tracking, and call-to-action details to document and create sales enablement materials (e.g., email templates, adaptive programs, call scripts, chatbot scripts, closed-loop feedback mechanisms)
• Identify and prioritize key target accounts based on market research, sales input, and business potential in Americas.
• Conduct in-depth research on each target account to understand their specific needs, pain points, buying behaviors, and key decision-makers.
• Design and execute tailored marketing campaigns for each target account, including customized content, messaging, and communication channels like email, direct mail, webinars, events, and social media, partnering with ABM CoE and Creative Services
• Oversee the creation and delivery of high-quality content assets, including case studies, whitepapers, presentations, and personalized landing pages, specifically tailored to each account.
• Work closely with sales teams to ensure seamless handoff of qualified opportunities, coordinate joint outreach efforts, and align marketing messaging with sales strategy.
• Track key performance indicators (KPIs) like engagement rates, conversion rates, and ROI for each ABM campaign, analyze results, and make data-driven adjustments to improve effectiveness.
• Manage and oversee the activities for account development.
• Ensure buying committee discovery is documented in proper platforms.
• Track inbound queries and maintain SLAs to follow up on marketing qualified leads, first- and third-party data sources to identify active accounts and determine/execute subsequent actions.
• Monitor the activities surrounding account signals, including news, leadership changes, new partnerships, and others for ongoing outreach personalization and engagement strategy changes.
• Actively participate in account planning and quarterly business reviews for key insights that inform prospect engagement planning.

• Five plus (5+) years of B2B revenue development experience with a strong record
• Five (5) years of marketing experience, ideally in a marketing planning or project management role
• Experience serving, collaborating with, and influencing through presentations and other forms of communication.
• Experience in marketing and sales selling complex offerings to accounts with multiple stakeholders.
• Experience enabling teams and implementing change management.
• B2B experience selling a similar type of offering into a similar market.
• Experience in establishing relationships across multiple functions and teams (including peer-to-peer) to achieve desired results.
• Achieved personalization success.

• Ability to operate within best practice models and still bring creative thinking to the work.
• Ability to transfer campaign and program literacy into an action-oriented strategy and plan with customer value and experience at the core.
• Ability to tightly manage audience segments across marketing subfunctions to ensure a controlled customer/journey experience based on customer behavioral signals and value realized.
• Ability to articulate value, collaborate effectively, and build consensus.
• Ability to build SFDC dashboards to track account growth and
• Understanding of data and data analysis
• Ability to work with planning templates, tools, and calendars.
• Strong project management skills
• Excellent verbal and written communication skills
• Ability to build rapport with prospects, including senior level executives.
• Ability to see the bigger picture of how a current named account is being supported and articulate that to other parts of the customer organization.
• Ability to recognize the right people to target and engage within a named account.
• Ability to interpret data from first- and third-party sources to personalize outbound communications.
• Time management skills, as well as the discipline and energy to maintain the quality of multiple activities.

• Target accounts and industries, including numerous target account pain points.
• The organization's key solutions and benefits
• Key differentiators and competitors
• Core marketing and sales technologies (e.g., SFA system, MAP)
• Emerging marketing and sales tools (e.g., predictive analytics, intent monitoring)
• Social media and social selling best practices
• The organization's service-level agreements and differences between tiered accounts
• B2B buying - specifically, the buying group process and customer lifecycles.
• B2B marketing program domain knowledge, particularly workflows and marketing best practices
• Marketing technology stack (experience preferred)
• Marketing- and sales-related customer signals, indicating the appropriate time in the customer journey to interact.
• Marketing metrics/KPIs and where they are applicable (e.g., behavior-centric metrics such as form fills are appropriate only for program optimization and not for judging marketing success)
• Scoring model creation and maintenance
• Privacy and legal implications of outbound and inbound marketing tactics