Description
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role
The Marketing Applied Sciences (MAS) team develops data science-driven solutions to help GM achieve business goals. As a Senior Strategist - CRM Modeling and Audience Strategy , you will lead strategic planning and in-house model adoption for CRM. You will understand and help execute CRM objectives, ensuring marketing investments drive measurable CRM outcomes.
This role is part of Activation Strategy within MAS, working directly with CRM teams to align goals, translate requirements for data science to execute model development. Additionally, you will help drive enterprise learning initiatives, audience strategies, and marketing outcomes.
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What You'll Do
- Build and maintain stakeholder relationships , ensuring alignment and action.
- Lead cross-functional collaboration with CRM, Data Science, Marketing, and Vehicle Brands to develop strategies and roadmaps.
- • Manage project deliverables , track tasks, and drive execution.
- Define audience modeling and optimization requirements in collaboration with stakeholders.
- Develop clear, compelling presentations to support strategic goals
- Mentor team members and colleagues on best practices related to communication, collaboration and driving team goals
- Lead test-and-learn initiatives , driving structured experiments and optimization strategies
Your Skills & Abilities (Required Qualifications)
- 5+ years in Advanced Analytics, Market Research, or related fields
- Expertise in CRM , audience development, or marketing analytics
- Strong experience in client-facing roles with senior leadership presentation skills
- Excellent communication skills -ability to translate ideas into concise narratives
- Experience in cross-functional team alignment and decision-making
- Strong organizational and project management skills with experience in test and learn initiatives
- Familiarity with audiences, segmentation , and CRM/owned communications strategy a plus
- Technical knowledge of data analytics , modeling, and experimentation (preferred)
- Proficiency in PowerPoint, Excel, and Power BI
- Strategic thinker with the ability to analyze holistically and execute decisively
What Can Give You a Competitive Advantage (Preferred Qualifications)
- Master's degree or MBA (preferred, but not required)
- Experience managing large-scale audience measurement programs
Additional Description
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging for all employees. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is proud to be an equal opportunity employer and is committed to providing a workplace that is free of unlawful discrimination.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
Accommodations (U.S. and Canada)
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