Description
This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
Overview
The Cross-Channel Video and Direct Media Strategy manager will play a critical role in maximizing General Motors' overall video media investment. The ideal candidate will have a strong background in planning and buying both linear and digital video, understanding how to maximize GM's video investment across tiers (national, regional, local) and our portfolio of brands to ensure we optimize how we reach consumers that are likely to buy one of our vehicles. The ideal candidate will have a strong background across all facets in media, having experience working with media publishers to build the ideal plan. The selected candidate will also lead GM's channel strategy for all direct bought media, finding new and innovative ways to leverage channels like print, Out of Home and our important endemic media partners. This is a great opportunity for a creative and strategic self-starter to use their media chops to find new ways for GM to go to market, helping build iconic brands while getting more consumers interested in our products!
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Major Duties and Responsibilities
- Strategy lead for all direct-purchased media within GM - video, print, OOH, digital direct/endemic, new and emerging channels
- Develop enterprise level video strategy across tiers and channels, developing approaches to maximize audience reach across channels
- Work with brand teams to determine best tactical applications of video across each tier with the goal of maximizing reach while reducing excess frequency
- Lead point of contact for video-based media publishers within the organization
- Lead annual video upfront strategy and process
- Lead media agency investment teams to implement and continually refine overall direct channel investment strategy
- Look for new ways to develop endemic media partnerships and create a competitive advantage in our partnerships
- Actively move media to programmatic channels when the time is right and co-develop the media buying guidelines for when a channel is purchased programmatically or direct
Additional Description
Skills and Abilities
- Experience leading media strategy and campaigns either at an advertiser or agency, with a focus on video strategy at scale
- Demonstrated experience planning media campaigns across multiple video-focused channels and publishers
- People leader experience preferred
- Experience working with large media vendors, leveraging existing relationships
- Excellent collaboration, presentation, and communication skills
- Experience managing large media budgets
Qualifications
- 10+ years' demonstrated experience in Media Planning, Strategy, or Activation
- Solid understanding of all areas of media with hands-on knowledge of a broad cross section of media platforms, technology, and processes
- Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise
- Ability to prioritize and tie all media plans to support the business plan & core priorities
- Ability to communicate strategy and plans effectively
- A self-starter with the ability to think strategically
- Experience leading a team
- Experience working with or for media agencies
- Excellence in PowerPoint and Excel
- Excellent communication, presentation, co-ordination, and project management skills
- Analytical skills
- Ability to multi-task across several diverse projects
- Bachelor's degree in business, marketing, or a related field
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is ($135,800-$208,100). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.