Description
This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
Overview
The Cross-Brand Portfolio Media Strategy manager is essential to enabling GM's media strategy and investment approach across the enterprise. This role is a fantastic chance to shape how we execute media across our brands, helping our brands maximize reach to key consumers and achieve key business outcomes. You'll play a key role in bringing together our media efforts into a cohesive approach that accommodates unique brand needs, underpinned by consistent enterprise practices. We're looking for a dynamic and proactive individual who can pull together different ideas and perspectives to make our media work as effectively as possible for each brand. If you're a versatile media pro excited to have a big impact across a range of brands and vehicles, this is your role!
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Major Duties and Responsibilities
- Identify opportunities to drive greater proactive cross-brand synergy in all aspects of media, from strategy and planning to investment
- Work with brand media leads to ensure media investments will deliver optimal reach to target audiences
- Partner with cross-channel video lead to build and deliver corporate video investment strategy
- Collaborate with GM research, audience, and analytics teams to ensure appropriate audience targets are in place for each brand, understanding potential overlaps and gaps
- Work with audience lead to develop and optimize core targeting capabilities based on brand needs to help maximize reach across and within brands
- Partner closely with internal measurement, test & learn, research, advanced analytics teams to ensure each brand is participating in relevant media testing and studies that will drive the business forward
- Constantly look for new ways to push best practices across brands and scale learnings quickly
- Play a leading role in the consolidation of cross-brand content and storytelling, building aggregate views and insights at a corporate level
- Support the team leading the annual corporate marketing and media budgeting process
- Ensure consistent approaches and ways of working are in place across all brands, improving speed to market and removing redundancies from everyday work
- Work with leads from all channels to identify opportunities to ensure best practices and test and learn opportunities are fully scaled and implemented
Skills and Abilities
- 7+ years' experience in Media Planning, Strategy, or Activation
- Solid understanding of all areas of media with familiarity with the various media platforms, technology, and processes
- Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise
- Ability to prioritize and tie all media plans to support the business plan & core priorities
- Ability to communicate strategy and plans effectively
- A self-starter with the ability to think strategically
- Experience leading a team
- Experience working with or for media agencies
- Strong offline and digital media experience
- Excellence in PowerPoint and Excel
- Excellent communication, presentation, co-ordination, and project management skills
- Analytical skills
- Ability to multi-task across several diverse projects
- Ability to occasionally work irregular hours
- Bachelor's degree in business or marketing
Additional Description
Skills and Abilities
- 7+ years' experience in Media Planning, Strategy, or Activation
- Solid understanding of all areas of media with familiarity with the various media platforms, technology, and processes
- Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise
- Ability to prioritize and tie all media plans to support the business plan & core priorities
- Ability to communicate strategy and plans effectively
- A self-starter with the ability to think strategically
- Experience leading a team
- Experience working with or for media agencies
- Strong offline and digital media experience
- Excellence in PowerPoint and Excel
- Excellent communication, presentation, co-ordination, and project management skills
- Analytical skills
- Ability to multi-task across several diverse projects
- Ability to occasionally work irregular hours
- Bachelor's degree in business or marketing
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is ($135,800-$208,100). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
About GM
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Why Join Us
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Total Rewards | Benefits Overview
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
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