Reporting to the Head of Marketing for Retail Lending, the Sales Enablement Lead will be responsible for defining and creating the go-to-market (GTM) analysis, messaging and internal sales training for our Retail Lending products - covering compliance and consumer / commercial lending software solutions sold in the US.
The role involves translating our solution offering into a value proposition and sales message to allow the Sales organization, and select partners, to demonstrate and sell the solutions effectively.
In this role, you will work with Sales (including Pre-Sales), Marketing and Product Management to provide the necessary GTM information for our product suites, acting as the voice of the customer and the market to support product and customer success.
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The main deliverables and responsibilities
As a Sales Enablement Lead your key responsibility will be for go-to-market (GTM) planning:
- Collaborate with Sales, Marketing and Product Management to define annual and product-specific GTM messages for our Lending products, including developing relevant documentation and marketing materials (solution overviews, factsheets, website content etc.)
- Manage the overall internal product launch planning process to ensure all stakeholders (across all levels of seniority) are engaged and that deliverables are completed according to the required launch timelines.
- Develop training materials and host training sessions to ensure the Sales organization is equipped with the appropriate knowledge and messaging to demo and sell solutions effectively.
- Deliver regular and effective communication on GTM messaging internally, e.g. via emails, team calls and SharePoint.
- Plan and execute user groups to ensure appropriate feedback into the product organization on roadmap and strategy from key clients.
The required skills, knowledge & experience:
- 5+ years' experience across banking products in a finance or corporate setting
- 5+ years' experience managing and influencing multiple stakeholders of all backgrounds and levels, including the ability to work strategically and collaboratively across departments
- Good knowledge of the banking landscape, industry and trends
- Experience of Sales, Marketing or Product Management in relation to banking products
- Excellent presentation and communication skills, with the ability to interact internally (and with select customers) to determine critical product and sales messaging needs.