Associate Manager, Member Marketing

Company Description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.

OUR CODE

We are passionate about high performance living and we practice what we preach – investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great results. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company.

If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you.

Job Description

We are looking for a Associate Manager, Member Marketing with who is looking to grow in a dynamic and entrepreneurial environment. The Associate Manager will be responsible for developing a comprehensive strategy and executing a variety of initiatives aimed at driving trial, adoption, usage, and churn reduction of our Member products/ancillary services. Working with our Product/Ancillary and Brand marketing teams, this individual will help craft the narrative and positioning for our Member products, and then work with CRM and Tech teams to develop and execute a communication plan for our Member population. This communication strategy will use channels such as member emails (ad hoc, journeys, and triggered comms), the Equinox app, website, and in-club marketing channels. This person will also consider the Member user flow beginning with communication touch points and ending with conversion to desired business outcomes. Finally, this person will bring an inherent test and learn philosophy to be setting and up and leverage testing to be continuously optimizing communication flows to drive results and enhance the user flow.

• Develop and execute strategic marketing plans to drive member trial, usage, and engagement of products/ancillary services
• Developing strategies to engage current product/ancillary Members and drive continued usage and reduce churn
• Crafting omni-channel communication plans that reinforce the brand message around each ancillary service and drive toward business outcomes
• Manage omni-channel campaigns through execution with internal deployment teams
• Development of rigorous measurement plans as well as a testing framework for each initiative
• Work closely with the Business Intelligence team to incorporate member data into all marketing efforts and analyze campaign results  
• Craft thoughtful briefs and collaborate closely with the Creative team on the creation of marketing assets
• Support Member Marketing Director on presentations for the Chief Marketing Officer and other executive leadership
• Foster cross-functional relationships with the ancillary, brand, CRM, social media, acquisition, and public relations teams
• Track campaign performance and provide recapitulation decks to key stakeholders with go-forward optimization recommendations

Qualifications

• 3-5 years of marketing experience with a leading lifestyle or consumer brand, Membership or Product Marketing role
• Expertise with developing and management communication journeys
• Rigorous A/B testing and analytical mindset and experience to be constantly iterating and optimizing
• Strategic mindset and the ability to execute a plan that achieves financial goals and business outcomes
• Ability to work closely with and gain alignment from cross-functional partners
• Excellent project management, organization, multi-tasking and writing skills
• Strong communicator with high interpersonal skills
• Passion for the Equinox brand

Pay Transparency: Min 85K - Max 95K 

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer a competitive salary, benefits, and industry-leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa, and Shop

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal-opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.