Senior Member Growth Marketing Associate

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Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.

An award-winning culture working towards an important mission –  Maven Clinic is a recipient of over 30 workplace and innovation awards, including: 

• TIME 100 Most Influential Companies (2023)
• CNBC Disruptor 50 List (2022, 2023) 
• Fast Company Most Innovative Companies (2020, 2023)
• Built In Best Places to Work (2023)
• Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
• Great Place to Work certified (2020, 2021, 2022, 2023)
• Fast Company Best Workplaces for Innovators (2022)
• Built In LGBTQIA+ Advocacy Award (2022)

As the Senior Member Growth Marketing Associate, you’ll inspire, educate and activate women, men & families to access exceptional care for fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause.  This role is ideal for someone with a strong B2B2C marketing background, an understanding of the employer and health plan benefit landscape, the proven ability to work cross-functionally, and exceptional project management skills. This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through health plans and employer groups.

As a Member Growth Marketing Associate at Maven, you will:

• Support implementation of new logos by partnering closely with Client Success and Payer Growth to develop communication toolkits, strategize launch campaigns and execute launch tactics
• Be responsible for exceeding member enrollment goals for assigned accounts post-launch by working cross-functionally with Member Growth Marketing, Client Success and Payer Growth teams directly to execute marketing plans, analyze impact and optimize campaigns
• Refine our enrollment playbook, identify best practice trends, support implementation of new marketing strategies and tests to reach new member populations
• Build strong relationships with the Client Success and Payer Growth teams to identify opportunities to improve processes and scale marketing efforts while driving results
• Execute account-level enrollment tactics, including direct mailer and events 
• Report on performance of relevant accounts

We’re looking for you to bring:

• 2-4 years of experience with B2B2C marketing, including some client-facing experience
• Experience in the healthcare space, ideally working with employers or payers (health plans)
• Highly analytical with a strong mindset for growth
• Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
• Ability to strategically translate research and insights into actionable marketing plans
• Excellent verbal and written communication skills including strong presentation skills
• Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
• Self-directed, willing to learn and eager to take ownership

Preferred Qualifications:

• Experience working with benefits departments and healthcare plans 
• Experience with Looker, Canva, Asana, Figma, Webflow, Hubspot or similar tools 
• Vendor management experience 
• Start-up experience

For candidates in NYC, CO, or CA, the base salary range for this role is $98K - $115K per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.  

Maven embraces a flexible hybrid work model. This role is open to candidates based in the New York Metropolitan area, or remote from within the US. For those in our New York City office, we encourage in-person collaboration by requiring team members to work onsite three days a week (Tuesday, Wednesday, Thursday). This policy aims to balance remote work flexibility with the benefits of face-to-face interaction.

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.