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Equinix is the world's digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.
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Director, Partner Marketing Americas
Job Summary
Responsible for driving development and execution of the Americas Partner marketing strategy and programs to achieve sales and marketing goals and objectives. Leads partner marketing in the Americas by implementing, and monitoring effective channel marketing plans that align with business goals. Drives revenue growth through marketing-enabled partner sales, account expansion and targeting of new segments. Balances the need to execute activities with established strategic partners (both resellers and platform partners/strategic alliances), smaller local partners and new engineering/technology partners to drive new product introductions.
Responsibilities
- Create demand marketing strategies for channel partners that increase demand and accelerate conversions
- Drive digital demand generation with Partners: Leverage digital marketing campaigns (including web, SEO/SEM, email, social media, and display advertising) and funnel to generate leads with Partners
- Develop strategies, plans and budgets in alignment with corporate revenue objectives across multiple dimensions including channel awareness, partner education, channel demand generation, partner recruitment, and partner readiness and enablement
- Ensure global consistency: Align with Global Partner Experience and Regional Partner Marketing peers to develop and execute consistent partner marketing processes, positioning and messaging. Localize when required
- Enhance partner marketing performance: Work with the VP, Global Partner and Americas Marketing to enhance performance by setting and measuring performance targets that are aligned with business outcomes. Drive measurement of ROI for spend, incentives, programs and activities
Qualifications
- 8+ years demonstrated track record in leading partner marketing organizations
- Marketing experience within the variety of partner types including Distributors, VARs, GSIs, Alliances, Agents, and Network Service Providers
- Experience with building and growing channel partner marketing programs
- Deep understanding of direct sales organizations and partner ecosystems, and how they work together
- Experience with different partner marketing motions (to partners; through partners, and with partners)
- Packaging and delivery of channel demand programs to partners
- Ability to influence and cultivate deep relationships with a wide variety of strategic partners and internal stakeholders to drive customer value
- Focus on execution and results - establishing high standards for performance, setting goals and developing plans, following through and holding people accountable
- Able to drive change, empathetic to partners and aware of what motivates them
- Strong negotiation skills
- Able to effectively communicate channel feedback to internal stakeholders
- Strong verbal/written communications
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.