We are looking for a seasoned Senior Web Analyst to guide our team in aligning digital data collection with strategic business objectives and key performance indicators.
This pivotal role requires collaboration with marketing, product, and engineering teams to ensure data accuracy and consistent measurement of digital performance across platforms. The ideal candidate will bring a wealth of experience in managing complex analytics projects and a strong command of digital analytics technologies and methodologies.
#LI-DNI
Responsibilities
- Oversee and guide collaboration efforts between marketing, product, and engineering teams to set comprehensive business requirements
- Develop and enforce rigorous documentation and processes that guarantee data precision and uniformity across all digital touchpoints
- Lead the QA and validation processes for tracking implementations on both web and mobile applications
- Identify and adeptly resolve complex tracking issues and data discrepancies in collaboration with key stakeholders
- Establish and maintain robust governance for third-party marketing technology within tag management systems
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- 4+ years of experience working in a digital analytics role
- Advanced expertise in implementing and debugging digital analytics tools like Amplitude, Adobe Analytics, and Google Analytics
- Mastery in JavaScript specifically for digital analytics tracking setup and troubleshooting
- Comprehensive understanding of digital analytics principles, measurement frameworks, tag management systems, and web development
- Exceptional problem-solving skills with a focus on diagnosing and resolving intricate tracking and data quality issues across diverse environments
- Superior communication skills, essential for leading cross-functional teams and articulating complex data governance concepts to both technical and non-technical stakeholders
- Proficient in querying and conducting data integrity assessments in data warehouses, particularly in Snowflake, using SQL
- Deep knowledge of web development practices including the use of browser developer tools and mobile app debugging tools like Charles Proxy
- Advanced qualifications in using Python, R for data science or product analytics
- Extensive experience in web development or front-end engineering
- Career plan and real growth opportunities
- Unlimited access to LinkedIn learning solutions
- International Mobility Plan within 25 countries
- Constant training, mentoring, online corporate courses, eLearning and more
- English classes with a certified teacher
- Support for employee's initiatives (Algorithms club, toastmasters, agile club and more)
- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
- Flexible work schedule and dress code
- Collaborate in a multicultural environment and share best practices from around the globe
- Hired directly by EPAM & 100% under payroll
- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- Grocery coupons
- 30 days December bonus
- Employee Stock Purchase Plan
- 12 vacations days plus 4 floating days
- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
- Monthly non-taxable amount for the electricity and internet bills
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