We are seeking a skilled Middle Data Analyst to join our team.
As a Middle Data Analyst, you will play a pivotal role in measuring and optimizing media performance across various channels to align with business objectives. Your responsibilities will include developing measurement frameworks and analyzing media's influence on customer journeys, while ensuring data integrity and quality.
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.
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Responsibilities
- Analyze media performance across advertising channels such as Search, Social, Content Syndication, and Display
- Develop and maintain performance measurement frameworks
- Produce dashboards and reports to track KPIs and campaign performance
- Uncover insights on Media-generated touchpoints and their contribution to conversions and customer lifetime value
- Identify optimization and personalization strategies to enhance engagement and conversions
- Maintain accurate tagging, tracking, and governance processes to ensure data quality
- Stay informed about trends and best practices across platforms like Google Ads, DV360, LinkedIn
- 2+ years of experience in a media analytics related role
- Proficiency in Adobe Analytics; familiarity with Google Analytics
- Skills in Excel, SQL, and Python for data handling and analysis
- Competency in data visualization tools such as SAP Analytics Cloud, Tableau, or Power BI
- Exceptional storytelling abilities to present insights effectively to varied audiences
- Strong communication skills both in writing and verbally
- Collaboration skills and a team-oriented mindset
- Flexibility to adapt to changing business priorities
- Connectivity Bonus (15,000 ARS are paid with a salary receipt at the end of each month as a non-wages concept)
- Medicina Prepaga (It covers the collaborator and direct family group)
- Paternity Leave (Two additional days are added to what is established by law, total of 4 days)
- Discounts card
- English Training (English lessons, twice per week)
- Training Program (Access to multiple customized training plans according to the needs of each role within the company)
- Marriage bonus (The company doubles the allowance established by law that ANSES offers)
- Referral Program (Referral bonus is paid when the referral of a collaborator joins the Company)
- External Agreements and Discounts
- Vacations: 14 calendar days a year