Join our dynamic team as a Marketing Automation Consultant and revolutionize the way we engage with our audience. In this role, you will design, execute, and manage automated marketing campaigns, leveraging email marketing strategies and multichannel approaches to amplify our reach. Utilize your expertise in lead management to score prospects and tailor messaging to accelerate their readiness to buy. Collaborate with cross-functional teams to align marketing strategies with business objectives while staying ahead of industry trends. Your contribution will drive success and innovation in our marketing endeavors.
Req.#692938668

#LI-DNI

Responsibilities

• Campaign design and execution: Create and manage automated marketing campaigns
• Lead management: Score prospects based on their readiness to buy and tailor messaging accordingly
• Email marketing: Develop and manage automated email campaigns, such as lead nurturing campaigns
• Data analysis: Analyze data to improve workflow efficiency
• Team collaboration: Work with other teams to align marketing automation strategies with business goals
• Industry trends: Stay up to date on industry trends
• Testing and optimization: Test and refine automated processes to improve campaigns and achieve goals
• Multichannel marketing: Build multichannel marketing campaigns and track and analyze their performance

• Bachelor's degree with a concentration in communication, marketing, journalism, web development or information management preferred or related/equivalent work experience
• 6+ years of experience in marketing with at least 3+ years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, and/or 1:1 marketing experience
• Multiple years in hands-on experience creating marketing campaigns in Salesforce Marketing Cloud, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions
• Excellent communication skills are required Must be able to communicate effectively with senior firm leaders Must be able to influence others and explain best practices and professionally explain decisions, even when they are in conflict with others' desires
• Experience working in a fast-paced, dynamic marketing environment and demonstrated ability to work independently, navigating matrixed leadership and teams to accomplish shared results

• Health benefits: High Deductible Health Plan with an attached HSA (Health Savings Account) which includes Pharmacy coverage, after 60 days from start of employment
• Condition Management resources
• Family Planning resources
• Dental Plan
• Vision Plan