At Ensono, our Purpose is to be a relentless ally, disrupting the status quo and unleashing our clients to Do Great Things! We enable our clients to achieve key business outcomes that reshape how our world runs. As an expert technology adviser and managed service provider with cross-platform certifications, Ensono empowers our clients to keep up with continuous change and embrace innovation.
We can Do Great Things because we have great Associates. The Ensono Core Values unify our diverse talents and are woven into how we do business. These five traits are the key to achieving our purpose.
Honesty
Reliability
Curiosity
Collaboration
Passion
About the role and what you'll be doing:
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This is a great opportunity for someone who is eager to learn and grow their skills in digital advertising while making a direct impact on our marketing efforts. We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team. In this role, you will be responsible for setting up, optimizing, managing, and reporting on digital advertising campaigns across LinkedIn Ads, Google Ads, and programmatic display platforms. A fundamental understanding of Account-Based Marketing (ABM) and best practices for engaging target accounts and buying groups is a plus.
Key Responsibilities:
- Campaign setup & management: Setup, launch and monitor digital ad campaigns across LinkedIn, Google Ads, and programmatic display platforms, ensuring all campaigns are set up for success with proper targeting, budgets, and creative assets.
- ABM execution in digital channels: Align with campaign managers on ABM strategy execution that target specific accounts and buying groups within those accounts. Leverage audience segmentation tools to ensure ads reach decision-makers and influencers within target accounts.
- Optimization: Monitor and optimize campaigns daily to achieve performance goals such as click-through rate (CTR), cost per click (CPC), and conversion rate. Adjust bids, audiences, and creative as needed to maximize results.
- Reporting & analysis: Generate regular reports on campaign performance and provide actionable insights to improve outcomes. Track key metrics, analyze data, and present findings to the marketing team.
- Ad copy & creative management: Work closely with campaign managers and creative teams to ensure ad copy and visuals align with campaign goals and brand standards. Test variations of ad creatives and messaging to determine what performs best and close the feedback loop.
- Audience targeting & segmentation: Develop and refine audience targeting strategies to ensure ads reach the right people, utilizing LinkedIn's targeting, Google Ads' keyword and audience tools, and DemandBase programmatic display segments.
- Campaign troubleshooting: Troubleshoot any issues with campaigns, including ad disapprovals, tracking discrepancies, and underperforming ads. Implement solutions to ensure smooth campaign performance.
- Industry research: Stay updated on the latest trends and best practices in digital advertising, including new features and updates from LinkedIn, Google Ads, and programmatic platforms. Share insights and recommendations with the team.
- Manage digital budgets and payments: Submit requisitions, manage purchase orders and invoice receipts, ensuring accurate and timely processing.
Required Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2 years of experience in paid media and a passion for results.
- Strong analytical skills and a basic understanding of metrics like CTR, CPC, and conversion rates.
- Basic understanding of lead capture processes.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Excellent communication and organizational skills.
- Eager to learn and adapt to new tools and advertising platforms.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Working knowledge or experience with digital advertising platforms such as LinkedIn Ads, Google Ads, or programmatic display is a plus.
Why Ensono?
Ensono is a place to make better happen - for our clients and for your career. You can do great things through innovation or collaboration, by learning or volunteering, or to promote diversity and inclusion. You can do great things for your own health or for a healthier planet. Whatever it means to you to do great things we want Ensono to be the place you can do it.
We are a client-facing business, but we do encourage clients to allow us to work remotely most of the time so if you are not required to be on a client site, you can choose to work from home or in our Ensono offices.
Some of our benefits include:
- Unlimited Paid Days Off
- Three health plan options through Blue Cross Blue Shield
- 401k with company match
- Eligibility for dental, vision, short and long-term disability, life and AD&D coverage, and flexible spending accounts
- Paid Maternity Leave, Paternity Leave, and Sabbatical Leave
- Education Reimbursement, Student Loan Assistance or 529 College Funding
- Enhanced fertility coverage
- Wellness program
- Flexible work schedule
- Depending on location, ability to take advantage of fitness centers
As of the date of this posting, a good faith estimate of the current pay scale for this role is $70k to $85k annually based on a full-time schedule. Please note that placement in the range may vary based on numerous factors including but not limited to skills, experience, internal equity, and business needs. In addition to base salary, other compensation programs, depending on eligibility, include an annual bonus plan based on company and individual performance and an equity grant under our Associate Equity Appreciation Program.
Ensono is an Equal Opportunity/Affirmative Action employer. We are committed to providing equal employment to our Associates and building a diverse and inclusive workforce. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or other legally protected basis, in accordance with applicable law.
Pay transparency nondiscrimination statement/posting OFCCP's pay transparency policy can be found on OFCCP's website.
If you need accommodation at any point during the application or interview process, please let your recruiter know or email [email protected].
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