Accountabilities:
As Estee Lauder Sr. Marketing and Consumer Engagement Manger, You will play a pivotal role in developing and implementing marketing strategies to drive brand awareness, engage consumers and increase sales for Estee Lauder Brand.
1. Marketing planning and execution
1. Develop and execute comprehensive marketing and communication plans to support product launches, campaigns, and ongoing brand initiatives ensuring consistency with brand positioning and equity.
2. Stay abreast of emerging trends, technologies, consumer needs and best practices in the cosmetics industry , integrating new insights into marketing and communication strategies to drive innovation and competitive advantage.
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3. Take ownership of marketing plans and activities including new product launches and product renewal, create the right message, promotion, merchandising guidelines, on/offline campaigns, and product/price management plan for success in the Korea market.
4. Manage the PR and Communications pillar and lead local adaptation and creation of compelling marketing contents and assets including digital campaigns, social media contents, influencer partnership and activations.
5. Collaborate with cross functional stakeholders to ensure seamless integration of marketing activities.
6. Understand key business drivers per channel mix and implement strategy accordingly.
2. P&L Management with strong commercial skill
7. Manage the brand's marketing/ A&P budget effectively, allocating resources to maximize ROI and achieve business objectives.
8. Accurate forecast planning through data analysis and collaboration with stakeholders. Oversee and monitor financial implications of forecasts.
9. Monitor and analyze the performance and productivities of marketing campaigns, using data driven insights to optimize strategies for the efficiency.
3. Develop talents and capabilities.
10. Provides leadership, guidance, and management to the Marketing and Consumer Engagement team, fostering a collaborative and high-performance culture.
11. Clearly sets performance objectives and communicates priorities and required results.
12. Provides coaching, constructive feedback, development opportunities, and recognition to the team.
13. Works with Human Resource to ensure appropriate staffing and resource allocation, and to establish performance management and development initiatives.
Qualifications
1. Education : Bachelor's Degree and equivalent
2. Experience :
1. At least 10years of marketing and relevant experiences
2. Strong understanding of the consumer journey and omni channel experience.
3. Experience in leading and developing a team.
3. Competencies
4. Strong Marketing and consumer insight
5. Excellent communication skills with strong influential capabilities
6. Strong analytical skills with an ability to interpret financial data, analyze trends, and make strategic recommendations for financial optimization.
7. Strong leadership skill in leading, motivating and developing the teams.
Job: Marketing
Primary Location: Asia Pacific-KR-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 243428