What you'll do:
"The Senior Analyst- Marketing Auromation position supports multiple business across EATON. This role plays a major part in supporting Email Marketing / Campaign Management efforts. He/she will work closely with the teams that drive Campaigns & Promotions. Should be well versed with Email Marketing concepts. Experience on Oracle Eloqua Platform is highly desirable.
This person will be responisble for executing work on Emailers, Campaigns, Landing / Subscription pages, Reports etc.
The candidate must be a strong communicator and will have to provide regular status updates. Ability to provide consultation and guidance on the best practices is a must. A problem solver, always searching for the best solution and detailed oriented."
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"• Creating, testing, and analyzing assets for lead generation to improve campaigns
• Creating Forms, Landing Pages, Subscription Pages, Responsive Emailers, Email footers, custom templates etc
• Supporting Webinar end to end
• A/B testing and other digital campaign optimization tools
• Understanding of data privacy and data processing laws GDPR
• Knowledge of HTML, CSS, JavaScript / JQuery
• Knowledge of Lead management and CRM tools
• Building Marketing / Nurture Campaigns, creating custom data objects, automated reports etc
• Support creation and refinement of nurtures, lead scoring, and demand creation programs
• Assist in data maintenance (list import, data clean-up and other maintenance activities)
• Monitor email effectiveness metrics and provide insight that will aid ongoing campaign optimization
• Multi-tasker and able to manage multiple campaigns concurrently without missing a beat
• Understanding the customer and database segmentation, customer persona development and end to end response to lead flow"
Qualifications:
Bachelors Degree
4+ years experience in marketing automation experience
Skills:
Possess an excellent understanding of email and digital marketing concepts and metrics
Strong communication skills- both written and verbal- to speak, present, and collaborate with members of marketing and cross functional teams as well as senior and executive leaders