Job Description:

VP, Brand Marketing, The Wall Street Journal

Where am I based?

New York, NY

Who is my manager?

SVP, Brand Marketing

The Wall Street Journal brand marketing team is looking for a Marketing VP who will manage marketing campaigns that drive awareness and consideration for the Journal brand among prospect audiences. The VP Marketing will manage a team of world class marketers, as well as an internal and external agency. You will oversee all marketing activity across the whole customer lifecycle from brand strategy, campaign marketing to direct response. This is a highly visible, influential role that will ensure marketing supports and delivers on all critical business goals. The ideal candidate will have 15+ years experience working in a global brand or digital subscription business, driving a high performing team to produce results and be passionate about news and the news business.

• Work closely with the SVP of Marketing to provide guidance on strategic and creative initiatives.
• Mange a dynamic team of 10+ marketeers, from content/product to brand marketing
• Lead and empower a team of marketers to drive relevance, trust and consideration for the Wall Street Journal brand across the marketing funnel, as well as other Dow Jones brands such as Barron's, MarketWatch, Investor's Business Daily, etc.
• Take responsibility for the creative philosophy and the standard of output across the brand as well as serve as the brand steward for WSJ, responsible for managing brand and creative alignment across the organization.
• Set the vision and lead an in-house and external agency to produce a large volume of assets across all marketing channels.
• Champion customer needs across all aspects of the funnel and operationalize insights.
• Ensure the marketing team has a strong connection with the News department to ensure the brand is relevant with marketing messages at key news moments.
• Set marketing priorities and collaborate with other teams including membership, customer service, technology, corporate communications, legal and product.
• Prioritize existing workstreams and tasks for the team to ensure on-time delivery and strong execution.
• Forecast, analyze and report on marketing activity effectiveness to senior leadership.
• Analyze market trends and competitors to create ideas that shape the overarching marketing strategy.
• Transform current processes to maximize efficiency across resources both internally and externally, as well as introduce best practices on running marketing projects and delivering campaigns.
• Set the culture for the team, bringing to life company values in everything the team does.
• Connect and communicate the relevancy and impact of industry topics and trends to our business and strategy.
• Team player and ability to make decisions in a fast paced environment.

• A minimum of 15+ years experience working in fast paced marketing teams, ideally for a global subscription company.
• Excellent people manager who loves the challenges that come with building and coaching talent.
• Familiarity with a digital-heavy marketing strategy, and comfort with managing large multi-channel, national campaigns.
• Strong cross-functional partner and experience working with company leadership
• Understanding of and ability to articulate how marketing drives key business results.
• Excellent verbal and written communication skills and a confident presenter.
• Ability to manage a budget.
• Creative thinker, ability to provide feedback to agencies to produce work in line with an agreed brief and objectives.
• Strong negotiation and influencing skills
• Experience in marketing production (TV/PRINT/DIGITAL) working alongside multiple agency partners.
• College degree (or equivalent), preferably in marketing, communications, or a business discipline.