About the Role

Dow Jones is seeking a Wealth & Investing Manager, Acquisition Marketing (Barron's & MarketWatch) who will be responsible for growing and optimizing customer acquisition marketing programs aimed at driving global subscription growth. Reporting to the Associate Director of Acquisition, this role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop and execute growth strategies.

You Will:

• Plan, develop and execute global acquisition marketing end-to-end strategy. The role will be focused on acquiring new subscribers across Barron's and MarketWatch.
• Achievement of our acquisition targets in terms of volume and revenue.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met - and remaining agile to respond to real-time performance.
• Ensure owned channels (email, on-site), product experimentation and paid media budgets are delivering against bundle subscription goals.
• Establish forecasts and work on various forms of reporting (i.e monthly forecasting in conjunction with Finance, Data Analytics and the wider team.)
• Work collaboratively with Product, news, Operations, Finance and broader Marketing teams to come up with creative ways to drive bundle growth.
• Identify new opportunities to drive the subscription growth i.e. emerging digital platforms, potential media partnerships, or uncovering general business efficiencies that increase revenue and profitability.
• Stay informed on industry trends, competitive landscapes and consumer behaviors impacting digital marketing subscription receptiveness.

You Have:

• 7+ years of relevant digital marketing experience within a results-driven role.
• An understanding of a subscription-based business and subscription economics.
• Proven success of running end-to-end acquisition marketing campaigns that encompass owned, earned and paid media properties.
• Experience managing multiple direct reports.
• Strong initiative and self-motivation. A self-starter who is able to take ownership of their projects as well as come up with and pitch new ideas.
• A team player who seeks out opportunities for collaboration with their wider team and knows how to communicate effectively across departments.
• Proven success in running end-to-end marketing campaigns that encompass owned, earned and paid media properties.
• Ability to manage projects independently and see them through completion- requiring the need to appropriately prioritize tasks and projects in order to hit deadlines.
• Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn more about all our US benefits

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Pay Range: $115,000 - $145,000

We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 43241