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Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing

AT DoorDash
DoorDash

Senior Manager, Consumer Integrated Marketing - Growth + Product Marketing

Atlanta, GA

About the Team

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about - helping grow businesses and the communities that support those businesses. To further this mission, we're looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.

About the Role

As a Senior Manager, you will play a critical role in shaping and executing the strategy to re-engage lapsed customers, make DoorDash more affordable for our users, and find product market fit across some of our more nascent bets. Your focus will be on driving efforts to win back customers who have churned, with the ultimate goal of converting them into loyal, long-term users. This position blends product marketing with growth marketing initiatives, giving you the opportunity to craft innovative campaigns and solutions that enhance the affordability and appeal of the platform.

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You're excited about this opportunity because you will...

  • Operate as a general manager within marketing, setting the vision, goals, and strategies across both resurrection and affordability work streams.
  • Get the opportunity to work on both 0 to 1 bets as well as on large initiatives that allow you to drive impact at incredible scale.
  • Act as the voice of the customer, deeply understanding their top pain points and serving as a go-to expert on churned audiences for the Marketing organization
  • Develop the consumer re-engagement strategy (the "what"), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
  • Serve as the "hub" of the wheel within marketing, leading cross-functionally across Brand, Creative, Retention, and Performance Marketing teams (to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app channels
  • Interface and collaborate frequently with counterparts in product, strategy + operations, analytics, + finance to develop integrated strategies, provide cross-functional leadership updates, and report out on key initiatives / campaigns
  • Track primary metrics across functions, reporting progress out to org and senior leaders
  • Stay current on marketing best practices, cultural trends and competitive landscape

We're excited about you because...

You have:

  • 8-10+ years of professional experience in marketing in a corporate or startup environment
  • Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
  • The ability to connect with people, build relationships and influence without authority
  • A strategic, business-mind; you find trends in the data and look to gather audience first insights
  • A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
  • An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task.
  • A track record of driving and measuring business success through marketing
  • Bachelor's degree required; MBA preferred
  • 2+ years of people leadership experience

We expect this position to be filled by 1/7/2025.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location.Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within California, Colorado, District of Columbia, Hawaii, Maryland, New Jersey, New York and Washington.

$119,000-$175,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Client-provided location(s): Atlanta, GA, USA; Boston, MA, USA; Seattle, WA, USA; San Francisco, CA, USA; New York, NY, USA; Washington, DC, USA; Los Angeles, CA, USA; Austin, TX, USA; Miami, FL, USA; Denver, CO, USA; Chicago, IL, USA; Sunnyvale, CA, USA
Job ID: DoorDash-6386009
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • FSA
    • Short-Term Disability
    • HSA
    • Fitness Subsidies
    • Life Insurance
    • Long-Term Disability
    • HSA With Employer Contribution
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Snacks
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Unlimited Paid Time Off
  • Financial and Retirement

    • 401(K)
    • Company Equity
    • 401(K) With Company Matching
    • Performance Bonus
  • Professional Development

    • Mentor Program
    • Promote From Within
    • Lunch and Learns
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Founder led
    • Asian founded/led