Associate Manager, Consumer Retention Marketing

We are looking to bring on a strategic, solutions-oriented, and data-driven retention marketer to focus on launching and iterating on CRM programs. As Associate Manager, Consumer Retention you will leverage CRM channels (email, push, in-app notifications) to drive consumer trials and retention on DoorDash's restaurant and non-restaurant categories (ex. grocery, retail). The ideal candidate is able to think big picture and ideate on the Consumer lifecycle in one moment and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives.

Key areas of support include:

• Creating and maintaining campaigns & workflow strategy for non-restaurant (New Vertical) growth initiatives including offer, cadence, and audience testing
• Using omni-channel marketing tools to build complex CRM journeys/workflows, including triggered-campaigns and automations, with static and dynamic content.
• Analyzing the impact of initiatives on key business metrics like order rate and revenue
• Supporting creative ideation & iteration, including creative optimization with the help of internal creative resources
• Consulting and overseeing strategy for various consumer workstreams, and working closely with cross-functional partners.

In this role, you will collaborate with many teams across the Canada business (strategy & operations, brand, product marketing, analytics) as well as with global Retention team members to create and execute strategies that engage and retain active customers on emerging lines of business at DoorDash.

You will report into the Senior Manager on our Consumer Retention team in our DoorDash Technologies Canada, Inc. organization.

You're excited about this opportunity because you will...

• Work to support new business lines and expansion opportunities by building and developing thoughtful, strategic, multi-channel CRM strategies.
• Manage end-to-end development and execution of multi-channel campaigns (email, push, in-app) messaging that includes driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Build, QA, and monitor complex journeys/workflows that leverage static and dynamic content to deliver personalized campaigns and automations.
• Be responsible for tracking your initiatives, reporting progress out to team proactively, and identifying next steps from campaign learnings
• Establish and maintain strong, collaborative working relationships with cross-functional stakeholders in our New Verticals, Product, Marketing Operations, Analytics and Strategy teams.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports

We're excited about you because...

• 4+ years experience in customer retention, email, or growth marketing
• In-depth understanding of ESP/Marketing Automation platforms (i.e. Braze, Iterable, ExactTarget, Salesforce Marketing Cloud, Responsys) and experiencing deploying complex CRM programs
• Experienced with data analysis, targeting and program measurement (preference for SQL proficiency)
• Results-oriented with an exceptional track record of developing profitable retention or cross-channel marketing programs and exceeding performance targets
• Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
• Strong analytical skills; able to create data-driven marketing campaigns end-to-end
• Strong stakeholder management and interpersonal skills
• Hands-on experience with CRM technology, segmentation tools, and complex data structures and systems
• Extremely organized, dependable, self-motivated & ability to multi-task
• Bachelor's degree or equivalent experience
• Basic knowledge of HTML and data visualization platforms (e.g. Tableau, Periscope) are nice-to-haves

Compensation

Actual compensation within the pay range listed below will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. Base salary is localized according to employee work location.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees, that includes paid time off, paid parental leave, wellness benefit and several paid holidays.

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, an RRSP including an employer match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within British Columbia.

$98,500-$141,000 CAD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.