United States
Job Description
Business Context:
Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! With over 200 outstanding brands such as Johnnie Walker and Smirnoff, Ketel One, Captain Morgan, Buchanans, Don Julio, Casamigo's, Tanqueray, Baileys and Guinness!
Our brands are sold in 180 countries at almost every price point, in every category to meet consumer demand with revenues in excess of £11.8 billion. Diageo is a constituent of the FTSE 100.
Diageo North America has the ambition to grow by 50% in the next 5 years. To reach that goal and drive healthy growth, Diageo will need to unlock the full potential of its entire portfolio and gain a sustainable competitive advantage with consumers and customers across channels and geographies.
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Context / Scope:
The Vice President On-Premise reports into the SVP National Strategic Customer Growth and leads a team of 2 Directors and 9 Managers that interacts cross-functionally with other Diageo teams.
This position is responsible for driving business performance nationwide. This role is accountable for the strategy, planning and execution of on-premise specific programs & trade drivers against segment opportunities within Casinos, hotels, airlines and dining categories that support high-volume sales of Diageo brands across United States.
Responsibilities and Accountabilities
- Build and Lead Diageo's on-premise plan for US Spirits within Casinos, hotels, airlines, dining to deliver annual dNSV, new distribution, permanent menus and share goals
- Lead the category evaluation of business opportunities/gaps and category management strategies leveraging data insights and analytics
- Ensure National Strategy & Segmentation Adherence
- Drive innovative thinking to develop and implement Menu & Serve strategy and implementation for all national accounts
- Transforms insights into actions based on data from agencies such as, but not limited to, Technomic, CGA Nielsen, etc. and insights from distributors
- Develop and scale on-premise specific shopper programs across accounts
- Ensure that investments are consistent with brand strategy, national objectives and commercial needs.
- Manage A&P spend provides appropriate investment to deliver channel plan and achieve consumer goals for brands
- Ensure measurement and tracking of critical business indicators and predictors of performance
- Consistent review of Return on Investment and adjustments made accordingly
Skills and Capabilities
- Proven success influencing internal and external partners,
- Strong customer/market strategies and execution plans
- Strong financial acumen & execution metrics
- Brilliant leadership skills
- Effectively identifies and communicates high value opportunities
- Proven experience working effectively within a matrix organization required
- Resilience and adaptability to perform in high
Qualifications and Experience Required:
- Graduate/MBA preferred
- 15+ years of commercial experience either within Diageo or similar beverage-alcohol company.
- End-to-end commercial knowledge and end-to-end P&L experience
- Direct on-premise/customer experience preferred
- Experience working across a diverse beverage alcohol distributor network preferred
- Distributor experience/management a plus