Traditional Trade Director
Bangkok, Thailand
About Us
Diageo Moet Hennessy Thailand (DMHT) is a leading international premium alcohol business in Thailand. Our strong brands include Johnnie Walker, Hennessy, Smirnoff, Moet & Chandon, Captain Morgan, Bailey's Irish Cream, Tanqueray, and Chandon wines.
Since our establishment in 1983, Diageo Moet Hennessy (Thailand) Limited has come a long way. With our operational focus on delivering the highest level of customer satisfaction, we have become the prominent market leader in premium, deluxe and super deluxe drinks. Our extraordinary people, with their courage and determination, have made our journey a successful one.
With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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About this role
This role holder manages the team that services Traditional Trade/General Trade, with large portion of business from on premise channel, and is missioned to create a robust & healthy network while ensuring availability of right products at the right place with right kind of promotions to attract the consumers.
This role shares the responsibility for achieving the profit, net sales volume, and brand building objectives.
You will be responsible for:
- Create traditional trade strategy & commercial plan for On-trade and Off-trade businesses in line with the commercial and marketing strategy, and across whole product portfolio.
- Build impactful relationships with the authorized dealers (AD) and on-trade customers, with triple wins vision - Diageo win, Customer win, consumer win.
- Consolidate internal and external best practices to drive innovative trade programmes for our consumers &customers.
- Collaborate with cross function team to bring the best-in-class execution to life, and in line with finance and compliance requirement.
- Drive insight-driven and data-based decision making through market trend analysis and consumer preference studies, together with marketing team.
- Assist subordinary team member to develop annual plans for all key customers and channels, and continuously lead the team to adopt new way of working.
- Build solid pipeline of commercial talents. Ensure continuous employee development.
About You
- Bachelor's degree in business, marketing or a related field.
- 10+ years of experience in commercial leadership role, preferably with multi-channel management experiences.
- Strong understanding of traditional trade/general trade channel, especially on-premise channel.
- Proven track record of building impactful relationship with key channel/customers.
- Adaptable character to work in a fast-paced environment, and perseverance under uncertainty.
- Knowledge of legal and regulatory requirements in the alcohol industry.
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.