Job Title
TRADE DEVELOPMENT MANAGER OHIO/IOWA
Location: OH
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the role:
Purpose
This role will serve as the lead for all touchpoints internally and with broker partners. The successful candidate will enable outstanding brand and local marketing activities in market by driving at scale national program deployment.
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Will focus on key market-level levers such as national brand programming, point of sale, VAP, experiential marketing and sampling (where legal). The role will provide leadership, support, communication & coordination at the local level to ensure alignment of activity to help drive the business for key customers via strategic brand initiatives.
Role Responsibilities:
- Find opportunities for our brands to show up effectively locally with consumers (e.g., festivals, concerts)
- Develop Sampling strategy and work with Business Development to execute
- Encourage, influence and advise the Diageo and Broker sales teams in market on the brand strategies, investments, resources, and activities to deploy
- Serve as communication liaison between internal and external partners
- Lead all market activity including but not limited to point of sale, value added packs, sampling events, customer digital excellence, shopper programming
- Ensure Diageo's brands show up in market in a way that is consistent with the brands purpose, target audience and tone
- Partner with Business Development team to ensure Key Performance Indicators success in local market
- Drive exceptional and best in class execution of programs and platforms to deliver market share growth
- Perform budgetary and administrative tasks as needed to support division leadership
Experience / skills required:
- Bachelor's degree and proven successful experience in Commercial or Marketing
- Strong project management skills
- Strong attention to detail, great communication and interpersonal skills
- Understand current go to market strategy and be passionate about the future/evolution of local activation
- Strong interpersonal skills with experience working across a matrixed organization with multiple partners
- Intermediate to Advanced proficiency in Microsoft Excel and PowerPoint
- Must have strong influencing and negotiation skills
- Strong ability to establish relationships and influence decision making internally and at local key customers
- Successful experience in financial and budget management
Leadership and Dial Up Behaviors
Lean in to our "dial up behaviors" and core values
- Be externally curious
- Collaborate efficiently
- Experiment and learn
- Act decisively
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.