The role of the Consumer Planning department is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
Key Responsibilities:
Commercial planning: develop strategy and plan execution: work in close partnership with the commercial teams to ensure Business Plans are based on the understanding of shopper needs & motivations, revenue growth management and category growth drivers.
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Channel development: understand category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan' develop the understanding, insights and implications enabling Shopper Marketing to create growth drivers that deliver category growth and Diageo share disproportionately by changing shopper/consumers' attitudes and behaviour.
Manage performance: lead the activity review process and have data-informed conversations with sales, marketing, finance and supply to improve performance, effectiveness, efficiency and drive sales forecast accuracy. Own the executional standards; include those in Commercial Scorecard reviews, closing gaps on share, pricing, distribution and visibility. Ensure that all plans and projects agreed on during commercial planning are realized. Provide all the right input to deliver great reviews and work closely with commercial operations and performance teams to set up the routines to review and accelerate/correct performance.
Allocation and deployment of shopper planning resource and investment. Measurement: share versus competition, category growth, NSV, Brand health, Distribution, Visibility, Promotion.
Own and carry out data analysis e.g. retail audit, scanned/till point, Internal Salesforce effectiveness data, customer data and ex-factory data, for various retail channels. Translate shopper- and consumer trends into tangible in store propositions to grow share ahead of the competition.
Requirements
Qualifications:
Marketing qualification - degree / diploma.
Suitable post graduate qualification is desirable.
Experience:
Minimum 5 years' experience in deep Insights / Consumer Insights
Experienced in directing and managing complex planning & research projects, including a demonstrated understanding of what can and can't be achieved via different techniques and approaches.
Ability not just to interpret research data, but to be able to discover and apply consumer understanding & insights to drive brand growth
Proactively defines and communicates opportunities for growth for the market, categories and brands and articulates what it will take to realize these opportunities.
Seeks out deep consumer/shopper/category insight and implications that will drive penetration growth.
Ensures findings from measurement and evaluation are applied to increase efficiency of our A&P spend.
Client-provided location(s): Johannesburg, South Africa
Job ID: Diageo-JR1105857 Employment Type: Full Time
Perks and Benefits
Health and Wellness
Health Insurance
Health Reimbursement Account
Dental Insurance
Vision Insurance
Life Insurance
Short-Term Disability
Long-Term Disability
FSA
FSA With Employer Contribution
HSA
HSA With Employer Contribution
Fitness Subsidies
Pet Insurance
Mental Health Benefits
Parental Benefits
Birth Parent or Maternity Leave
Non-Birth Parent or Paternity Leave
Fertility Benefits
Adoption Assistance Program
Family Support Resources
Adoption Leave
Work Flexibility
Hybrid Work Opportunities
Office Life and Perks
Commuter Benefits Program
Casual Dress
Happy Hours
On-Site Cafeteria
Holiday Events
Vacation and Time Off
Paid Vacation
Paid Holidays
Personal/Sick Days
Leave of Absence
Volunteer Time Off
Financial and Retirement
401(K)
Pension
Stock Purchase Program
Performance Bonus
Relocation Assistance
Professional Development
Tuition Reimbursement
Promote From Within
Mentor Program
Access to Online Courses
Lunch and Learns
Internship Program
Leadership Training Program
Associate or Rotational Training Program
Diversity and Inclusion
Diversity, Equity, and Inclusion Program
Employee Resource Groups (ERG)
Woman founded/led
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