Procurement Manager - Experiential Category, APAC (/ Market Category Manager, Experiential APAC)
Join Our APAC Procurement Team!
The Global Procurement function at Diageo plays a key role in fueling growth and value, every day, everywhere.
Our global Marketing Procurement ambition is to be the Gateway to the Agency ecosystem, connecting the Marketing and Commercial teams with the best talent and expertise of the outside world and ensuring seamless integration into the Diageo ways of working. The global Marketing Procurement COE is fundamental to the A&P efficiency agenda, driving growth by eliminating inefficient spend and waste from the system, using insights and commercial expertise to deliver value, managing risk and agency performance and championing Diageo's 2030 goals.
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This role forms part of the APAC Marketing Procurement Team and is instrumental in the development and implementation of our Experiential Category Strategy for APAC. Experiential Marketing with activities in brand-owned or developed physical environments for the consumer to experience the brand, such as Brand events (Consumer-facing), third Space, roadshows, sampling and Mentoring & Brand Ambassador, is a significant portion of our overall A&P investment globally and regionally, while APAC as one of key leading experiential regions, we aim to support business to become the industry leader for "best in class" experiences. The category is highly complex and influential omnichannel with varying stakeholder needs which require building and managing relationships in a matrixed environment that includes the Diageo One Procurement Community, and the APAC in-market marketing leadership teams. The prime accountability for the role is to drive value through ensuring the commercial elements of spend in this category are executed brilliantly with our agency partners.
This role reports to Market Category Director, Marketing & Indirect APAC
About this role
In Diageo corporate strategy, our mission is to shape the future of social celebration, engage and delight our consumers with world-class experiences.
Experiential has a huge role to play in the future of Consumer and Customer Marketing at Diageo. The role will play a key part in elevating Experiential category to a strategic omnichannel value driver that is future proofed, delivering enhanced performance through a number of key shifts, and driving "Experience First" approach in partnership with key marketing teams and strategic agencies.
You will be responsible for:
- Cost Savings - Drive sustainable cost efficiencies through category strategic initiatives, managing demand, as of AOP and alignment with finance and business. Cash Improvement - Deliver cash benefit and contribute to cooperate cash flow. Compliance to procurement policy including sourcing guidelines, contract coverage for a targeted spend %, supplier risk management, supplier diversity, etc. Supplier Relationship/Performance Management based on the supplier segmentation.
- Category Strategy Development - Externally curious and keep supplier market intelligence updated. Always challenge the status quo and drive transformation by keeping the supplier base right with capabilities fit for business, the commercial model with transparency and competitiveness, the supplier performance measured.
- Business engagement with key stakeholders - Always understand business needs along with the ever-changing business context. Make Category strategies be well catering to the business-needs/context, translated to category performance needs. Ensure presence of procurement support, driving alignment, consensus, and recognition at different levels of stakeholders.
- Connection with global category leaders - Being around with the global category community and keep learning and sharing. Understand the global strategy under global context and Diageo's business environment, input APAC regional business context and needs, and contribute possible leavers in global category strategy development.
- Collaboration with GBO (global business operation) such us sourcing operations, Vendor master team, etc. - Collaborate with GBO team in driving user experience, efficient STP (source to payment) cycle. Embrace and pioneer new trends such a digitalization in sourcing, contracting, and supplier relationship management. Etc.
- Spirit of Progress - Drive progress toward Diageo's ambition Society 2030, In November 2020, Diageo launched an ambitious 10-year action plan to help create a more inclusive and sustainable world. Society 2030: Spirit of Progress is designed to make a positive impact on the world by 2030, building on the strong track-record Diageo has built in recent years, which includes: Promote positive drinking, Champion inclusion and diversity, Pioneer grain-to-glass sustainability, Doing business the right way.
To be successful in this role, you will need:
- Relevant procurement experience, in a consumer-centric industry/environment.
- Categories exposure to marketing categories or other indirect categories.
- Cross market experience with culture agility and without bias.
- Spirit of change and transformation.
- Lead for purpose - Result driven and dada/fact aptitude.
- Comfortable with fasting changing environment and ambiguity.
- Optimistic, resilient, and brave while facing fluctuation, frustration and difficulties.
- Undoubtful integrity.
Working with Us
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.