Job Title: Performance Analyst
Location: Budapest
Contract terms: Fixed-term 2 years, full-time
ABOUT US
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Want more jobs like this?
Get jobs in Budapest, Hungary delivered to your inbox every week.
About the role
A unique opportunity for anyone with a real passion and flair for to turn raw data into clear, actionable insights that matter to our business with the right accurate reporting. Working with the Head of Media and Digital and Performance Marketing Manager you will be working on identify the right insights for our customer journey as part of a team leading Diageo's in Eastern Europe in close collaboration with key internal stakeholders and external agency partners to deliver category and brand growth.
Part of the team's mission is to future-proof our organization and create a differentiated advantage for Diageo by responding to changing consumer, media and market landscapes in an agile and impactful way.
Role Responsibilities
Top Accountabilities
- Acting as a holistic data and insights expert responsible for delivering world class reporting for our brands that are activated brilliantly and working seamlessly with the category brand teams
- You are analysing trends in data and are able to setup dashboards into simplified reports and visualization to help interpretate and make decisions based on facts
- Work in collaboration with senior partners to influence media investments decisions
- Ensure appropriate use of data, & insight as part of our process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Support Media and Digital Team in end-to-end digital campaign management process
- Help drives a performance marketing approach and culture when it comes to setting up performance media campaigns and optimization (search, lead gen, retail media)
- Know how to work with the algorithms of Google, Meta.
- Responsible for accurate reports to set up predict and optimization models to understand our consumer better and be future proof
- Able to set up our data strategy with 1st, 2nd and 3rd party data and able to set up solutions for capturing data in media, and market insights
ABOUT YOU
Ideal experiences / Qualifications / capabilities
- You are constantly curious about consumers; have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change
- A strong teammate who enjoys working in a fast-paced team environment. Always ready to roll-up your sleeves and get things done
- 3 to 5 years' experience
- in biddable media (search, social media, retail media)
- in end-to-end digital campaign management
- in Power BI (or data visualization software)
- Proven ability to setup reports into activations that have delivered YoY growth
- Confident digital native that can work independently
- Demonstrated brilliant execution to impeccably high standards
- Deep personal accountability for great performance
- Analytical approach, understands continuous testing and improving based on details and data. Able to transform them for performance optimizations
- Pro-active and positive attitude
- Salesforce Marketing Cloud and media agency experience is a huge plus, but not pre-requisite
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.