Reports To: Digitribe Marketing Manager Southern, West and Central Africa
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
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About the role:
The Media & Content Manager is responsible for driving integrated media and content strategies that elevate brand connection and drive growth in the Beer and RTDs categories. This role will develop and implement world‐class, data‐driven media plans and engaging content that resonate with target consumers. By blending creative storytelling with innovative media execution, the manager will ensure that all campaigns are optimized for digital channels, e-commerce, and traditional media touchpoints.
Working collaboratively with cross‐functional teams and external agency partners, the role champions a future-focused approach-anchored by local insight, joined-up thinking, and continuous performance optimization-to build brand salience and deliver on business objectives.
Role Responsibilities:
Integrated Strategy Development
- Craft a comprehensive media and content strategy tailored to the Beer and RTDs categories, ensuring alignment with brand objectives, market trends, and consumer insights.
- Set clear goals and budgets in collaboration with brand marketing and category teams.
Content Creation and Management
- Oversee the production of compelling, platform-optimized content-from digital assets and social media narratives to traditional creative formats-that drives engagement and conversion.
- Regularly audit and refine content to maintain relevance and ensure regulatory compliance.
Media Planning, Buying, and Execution
- Develop and execute innovative, data-driven media plans that include digital, social, and e-commerce elements, ensuring on-time and in-full delivery.
- Evaluate media scenarios and optimize plans dynamically in response to market shifts, budget changes, and performance data.
Agency and Partnership Leadership
- Manage and nurture relationships with media, content, and digital agency partners, ensuring optimal performance and innovation in campaign execution.
- Act as the key liaison between internal stakeholders and external partners to maintain alignment and excellence across all initiatives.
Performance Measurement and Innovation
- Implement rigorous performance metrics and continuous testing (e.g., A/B testing, SEO/SEM adjustments) to drive incremental improvements and ROI on marketing spend.
- Identify and leverage emerging technologies and data-driven insights to refine both media and content strategies continually.
Experience / skills required: TE
Education & Experience
- Bachelor's degree in Business, Marketing, Communications, or a related field (Master's degree or professional certifications preferred).
- A minimum of 5 years' experience in integrated media strategy, digital marketing, and content creation-ideally within the FMCG/CPG sectors, with a focus on Beer and RTDs or related categories.
Core Competencies
- Deep expertise in media planning, performance advertising, and content development across digital and traditional channels.
- Proven track record of leveraging analytics and consumer insights to drive strategic decision-making and measurable business growth.
- Strong creative acumen with the ability to translate complex data into engaging narratives and impactful campaigns.
Leadership
- Strategic thinker with commercial acumen who can make bold decisions to balance short-term wins with long-term brand building.
- Results-oriented, agile, and resilient leader with excellent interpersonal and communication skills, adept at influencing cross-functional teams in a matrix organization.
- Demonstrated ability to inspire and develop high-performing teams, foster innovation, and build robust external partnerships for sustained success.
- Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
- Influencing - can navigate a matrix organisation and build brilliant relationships internally and externally.
- Personally resilient - able to maintain emotional balance in the face of pressure and high-performance expectation.
- Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
- Invest in Talent - Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.