The UK launch of Dr Jart+ in 2021 broke the internet and gained the loyal following that has kept growing ever since, with consumers loving high performing Korean skincare paired with a joyful way it's always brought to life.

Today we're looking for a new Assistant Consumer Engagement Manager, who is up for a challenge to help us take Dr Jart+ to new heights. The role is centred around supporting with the creation of strategies, planning, and executing product campaigns across Owned, Earned and Paid media, with a strong focus on owned social channel management, asset creation and the influencer landscape.

PRIMARY OBJECTIVE

• The Assistant Consumer Engagement Manager will be an integral member of the small but mighty

• Lead, develop and execute social strategy for local Dr.Jart+ Instagram and TikTok channels,
  delivering innovative content plans underpinned by consumer mindsets and emerging trends.
• Maximise owned channels to increase the brand's digital presence, driving consumer acquisition
  and to deepen brand engagement and loyalty.
• Develop organic calendar that speaks to priorities and focuses dictated by the wider marketing
  strategy, but also capitalises on consumer trends and insights and high traffic moments.
• Collaborate with brand departments and local stakeholders to align calendar, promotional
  moments and content strategies in order to execute 360 campaigns.
• Identify and utilise consumer data insights and online behaviour to make informed
  communications choices and formulate strategies.
• Oversee reporting and metrics to support growth in following, engagement and earned media
  value.

• Work with CE Manager to execute yearly social advertising plan with a focus on social and digital
  channels.
• Support and enhance the consumer journey across all touchpoints and help define content
  needs.
• Drive creativity and innovation for best-in-class customer focussed omni-channel communications
  to maximise ROI based on business objectives.
• Identify and implement opportunities across all digital channels to drive consumer engagement
  for both retention and acquisition.
• Lead asset management and creation.

• Lead the development and continual optimisation of the UK content strategy.
• Ensure content is in line with brand guidelines, but is bespoke to the UK, its consumers, and
  current trends.
• Leverage influencers and UGC community to generate content and boost owned and earned
  engagement.
• Identify new opportunities to further optimise global and local content utilised across paid and
  owned channels.
• Oversee local shoots, developing briefs, briefing internal/external agencies and working closely
  Consumer Engagement Manager and product marketing team to ensure concepts and themes
  are in line with overall objectives.
• Create content whenever relevant, self-filming and editing for a quick turnaround.
• Maintain posting schedules for all social media channels using past performance and data to inform
  timings.

• Ensure that purchase orders and invoices are raised and paid timely, to drive strong A&P
  accuracy.

• Lead collaboration with ICC community.
• Work with internal ELC studios team, briefing assets as and when required to support key
  focuses and trends.

• 4+ years' experience in social media centric role.
• Must have experience managing social media channels & demonstrate best-in-class content.
  creation skills.
• Passionate about the beauty business, trends, and culture.
• Experience in leading digital campaigns.
• Excellent communication skills - both verbal and written.
• Strong interpersonal skills and collaborative style, able to work with multiple stakeholders.
• Ability to manage complexity and perform effectively in a fast-paced environment.
• Hungry to break boundaries, proactive, agile and a multi-tasker.
• Excellent organisational, analytical and computer skills required with a constant attention to detail
  and excellence in the execution.
• A positive, can-do attitude is key, as well as being a team player