Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

Market Business Analyst

AT Diageo
Diageo

Market Business Analyst

1 week agoSeoul, South Korea

Viewed on April 1, 2025

Job Title : Market Business Analyst

Location : Seoul

Reports to : D&T Regional Director, APAC & Global Travel

[About the team]

Digital & Technology provides end-to-end IT for Diageo, including data and analytics, that focuses on unlocking more value across our commercial agenda by building our capabilities in tech, data and e-commerce.

Our D&T vision and strategy is to create competitive advantage for Diageo, delivering insights and solutions with flawless quality and speed of execution.

We enable and liberate our markets to win, and we want to be known for:

  • An outcome focused and dynamic culture: A bold, adaptable, and innovative culture that's easy to do business with, has a deep understanding of our business and how to generate value, with a ruthless focus on business outcome delivery, the highest standards of accountability and performance, and is as a strategic business enabler.
  • Executional excellence end-to-end: Business focused performance management, with CPG best in class performance for project and service delivery whilst maintaining a cost leadership position.
  • Creating competitive advantage: Comprehensive analytics and insights powered by consistent and timely data to drive better decisions; Innovate and scale digital solutions at pace and efficiency through a Digital platform deployment model.
  • Governance, security and controls leadership: Security and controls by design; 100% confidence in securing Diageo's digital assets, brands and reputation.
  • Investing in talent: Delivering unmatched capability and a winning culture.

Want more jobs like this?

Get Data and Analytics jobs in Seoul, South Korea delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.


[Purpose of Role ]

This role has works hand in hand with the D&T Market lead to ensure overall end to end D&T capabilities within their market(s) bringing maximum value for Diageo. The role of Business Analyst is naturally flexible to bridge across multiple areas of D&T scope depending on priorities agreed with the market. A strong understanding of the business processes and expectations as well as existing system usage allows you to identify opportunities for technology-enabled innovation and work collaboratively to deliver on our commitments.

Provides the insight to define and measure "As Is" business capability maturity, understand the gaps to close and define the required "To Be" model to deliver against Diageo strategic goals. They will inspire, engage, and collaborate with subject matter experts across Diageo to define the process, data, people and tech to deliver strategic business outcomes

As an important member of the regional D&T team you work closely with the wider regional teams as well as Global D&T Value Streams as needed.

Market Complexity

D&T delivers products to all Diageo markets and functions. This role where appropriate will be part of multiple market and global working groups working in conjunction with the D&T market lead to ensure D&T delivers end to end across the spectrum of capabilities. This often includes a portfolio of complex geographic/ functional/ process/ system footprint. This role will be based in Korea, and with primary responsibility to support Diageo business in Korea and Japan, across consumer, commercial and data analytics needs.

[Role Responsibilities]
Leadership Responsibilities & capabilities

Working closely with the wider D&T team to ensure optimal executional delivery of D&T into their market. The role requires a breadth of expertise both in analysis and partnering to ensure proficient accountability and ensure high quality deliver of D&T for the market.

Market Business Analysis:
  • Capturing as Is business capability maturity and Process to at least L4 (i.e. "Deliver Order")
  • Define, align & publish To Be business capability maturity to deliver Diageo strategic objectives - including target process flows
  • Anticipating & identifying future opportunities and providing external perspectives, provocation.
  • Support application rationalization roadmap
  • Support development of robust business case to facilitate effective and transparent strategic prioritization of D&T investment
  • Support identification of high-level impact of change from development/transformation of identified business capabilities


Business engagement and value realisation:
  • Build credible relationships with stakeholders and SME's within market enabling you to truly understand and represent the market within D&T.
  • Collaborate with market(s) to identify technology solutions that align with their strategic priorities and drive operational efficiency.
  • Conscious of and works towards value optimisation of D&T for their market, considering new technology investments, adoption and usage of key systems as well as service excellence.


√ Strategy and execution:
  • Participate and perform analysis in strategic planning sessions to provide technology insights and recommendations.
  • Work closely with business units to gather requirements and translate them into actionable technology initiatives.
  • Collaborate with the solution teams in respective value streams to successfully deliver the technology roadmap as per commitments.


√ Benefits Realisation and Adoption:
  • Support business units during the transition to new technology solutions, ensuring organisational impact is understood and prepared for.
  • Support change management efforts to facilitate smooth technology adoption within the region.
  • Monitor and measure the effectiveness of technology implementations and make recommendations for improvement.
  • Monitor adoption of solutions and define interventions where needed


√ Service operations and employee experience:
  • Identifies opportunities for continuous improvement and efficiencies in ways of working
  • Work as part of Regional team on overall Regional Performance Management reporting.


[Experience / skills required]

Qualifications and Experience Required
  • At least 5 years of responsibilities in IS or an IS focused business area
  • Experience in identifying and assessing business capability maturity required to deliver strategic outcomes
  • Demonstrated ability to build and maintain good business relationships
  • Demonstrated ability to effectively engage cross-functional teams
  • Bachelor's degree or equivalent experience in a relevant field
  • Training or knowledge of supported business domain areas
  • A strong track record of working within large matrixed organizations
  • Has a passion for continuous improvement
  • Has the foresight to see potential issues, performance challenges and risks, and has the necessary skills to influence and negotiate with the right people to maintain performance
  • Is comfortable (and resilient) working in a fluid, fast-changing environments under pressure with high levels of ambiguity
  • An understanding of both the current business's industry and emerging business, consumer and technology trends
  • Good command of Korean and English, and additional language skills such as Japanese will have advantage.


[Flexible Working Statement]

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

[Diversity statement]

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Seoul, South Korea
Job ID: Diageo-JR1110705
Employment Type: Full Time

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Pet Insurance
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • 401(K)
    • Pension
    • Stock Purchase Program
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)
    • Woman founded/led

Company Videos

Hear directly from employees about what it is like to work at Diageo.