Manager, Content Designer
Business Context:
Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand. With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.
Diageo's strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.
Want more jobs like this?
Get jobs in Reedley, CA delivered to your inbox every week.
Diageo has built a strong platform for growth - through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere.
Context / Scope/Role Summary:
The Content designer is a versatile and creative professional responsible for editing and adapting content across all digital platforms, including social media, websites, e-commerce channels, BTL and merchandise. This role demands a unique blend of creativity, critical thinking, and technical skills to develop impactful content that resonates with our diverse audience and supports the specific market and channel needs. This candidate will need to exude a level of agility, accountability and creativity.
Responsibilities and Accountabilities
- Assist the in-house creative team with content creation - primarily shooting video
- Edit videos for social media and other brand needs
- Help concept new creative for social, digital and other marketing efforts
- Execute content strategies for various platforms, including social media, website, e-commerce, BTL, and merchandise
- Support functional teams with required content needs including brand marketing, global content, social media, experiential and PR teams
- Adapt compelling and engaging content, including static images, videos and graphics
- Develop market-specific content, including across market and strategic account needs for digital, social, ecommerce and below the line activity
- Collaborate with the marketing team to align content with overall marketing goals and brand voice
- Stay updated on industry trends in content creation and digital marketing.
- Manage multiple projects and meet deadlines in a fast-paced environment
Qualifications and Experience Required:
- Respected by the industry and amongst key brand communities.
- Photography and Videography
- Photo and Video Editing Experience
- Experience with concepting, producing, completing photo shoots