Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life.
Accountabilities
• Develop Marketing Business Plan (MBP) for the assigned product to craft market luxury leadership position
• Hold accountability for a range of marketing activities, localize and adapt global luxury growth drivers, or develop new local luxury growth drivers
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• Build a culture-back brand plans for the assigned luxury portfolio, that can generate impact in key occasions
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Drive ATL and BTL comms strategy in building brand awareness in top 10% occasion and cultivate talkability through creative and ground breaking ideas to ensure brand is at the front of millennial culture
• Develop/Implement a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
• Work closely with Culture, Consumer Planning, Advocacy, Customer Marketing and Commercial team to develop & evaluate the business environment shift and propose counter action plans.
• Responsible for budget control and business targets to deliver brand growth for short and long term
Functional Capabilities & Skills
• Marketing professional with the ability to build Brands as beacons of desire.
• Curious about what's coming around corners in relation to trends and talkability.
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Experienced partnering with agencies/culture/pr counterparts to drive connected thinking across teams
• 6+ years of experience in brands, media, luxury experiences + across a portfolio of luxury brands
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.