Role Dimensions

Being passionate about our consumers sits at the heart of our values and how we deliver our performance ambition. The role of the Head of Consumer and Shopper planning as a key member of the MLT, is to lead the total business with ideas and insights that sell more. Our collaborators expect us to excel at using your unique skills to make the right strategic and commercially savvy evidence based decisions within the constantly evolving context of consumers and shoppers lives.

To achieve our ambition this position must be much more than skilled research practitioner, you must be:

• A bold individual leader who is inspired by shaping the future of the business
• Deeply curious about consumers, shoppers and our brands
• Immersed in culture and obsessive about harnessing it
• Intellectually rigorous and a master of both the art and the science behind understanding how to fuel growth.
• An industry thought leader and agitator.

• Key member of the MLT and key to helping shape the GB strategy for growth
• Ensure GB planning is a high profile function leading the GB business forwards, and that our planning community is best in class in Diageo
• Identify the biggest consumer- and shopper-led opportunities and challenges, identifying penetrating insights to unlock growth and holding the tension to ensure the business acts against these
• Drive a culture of learning and improvement, uncovering insight and sharing implications back through the business at pace (e.g. through the OneLearning forums)
• Lead the usage of M&E to set our performance expectations and capabilities higher and higher
• Bring in external perspective on the changing context of our consumers' and shoppers' lives, setting the business up to win share through our insights into competitor and industry dynamics, and looking beyond Diageo and our industry to identify the trends that will become most relevant to us
• Effectively influence the GB business (across both Marketing and RCG) to make the right consumer and shopper-led decisions
• Engage, coach, advise and support all team members

• Sets and pursues direction without guidance and takes a wide view of their accountabilities
• High energy and ambition to achieve successful outcomes and high standards
• Balances analysis and execution and adjusts thinking in the face of new information
• Actively spots opportunities or issues and identifies which are urgent and important
• Generates a range of workable solutions, decides what should be done and takes action

• Sees the big picture and possibility from multiple angles and through a creative lens
• Frames issues in a way that creates clarity and incorporates others' best thinking
• Accurately digests large amounts of information and breaks down complex problems thoroughly
• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

• Finds broader meaning in their work and aspires to make a significant difference
• Reads their environment and understands how culture and context influences people's perspectives
• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them
• Communicates in a compelling, persuasive and impactful way
• Draws on a variety of influencing styles to engage different audiences

• Displays confidence in their ability to meet challenges and succeed
• Maintains belief and optimism and bounces back quickly from setbacks or failures
• Demonstrates a realistic and thoughtful awareness of their own capabilities
• Proactively seeks feedback and development for growth and takes action

• 10+ years proven track record in research/planning roles with a significant focus on strategic brand planning
• Evidence of sound quantitative analysis
• Insatiable curiosity for understanding consumers and the world they exist in, with evidence in applying this to drive brand growth
• An ability to bring the future to today's world and roadmap actions to make it happen (within a commercial context)
• An individual who has the ability to influence across senior levels in the Marketing and RCG communities
• Resilience combined with emotional intelligence to build collaborative and powerful relationship