Head of Brand Marketing, Japan

About the Role

The Head of Brand Marketing, Japan will be in charge of driving breakthrough performance and helping Marketing Director, Japan to form and bring to life a compelling marketing strategy for Diageo Japan.

We expect the role holder can translate strategic marketing directions into long-range brand building strategies with innovative and exceptionable marketing plans. A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points. The ability to navigate through key stakeholders within Diageo will be necessary for Success and Traction. The person will also be the repository of learnings for future opportunities, on whom the business will lean for development of business Strategies.

• Own the Portfolio Participation Strategy & Execution based on local insights and opportunities, and reflecting Diageo strategic direction.
• Manage the Portfolio and individual brands within the portfolio, on a daily basis, with clear accountability for all brand measures and ensuring compliance across the brands.
• Coach and nurture brand team members to develop stronger marketing organization

• Work with Marketing Director to develop holistic category strategies and annual Marketing Business Plan ('MBP') to shape market luxury leadership position and improve market TBA share
• Accountable for the entire marketing activities of all key brands, localize and adapt global growth drivers, or develop new local luxury growth drivers
• Create a holistic culture-back brand plans for the luxury portfolio, that can generate impact in key markets
• Bring deep consumer understanding and cultural intelligence to the fore in service of building our brands in culture and making many consumers dream.
• Drive ATL and BTL comms strategy in building brand awareness and talkability through creative and cutting-edge ideas to ensure brand is at the front of targeted consumer culture and occasion
• Develop/Execute a captivating Brand World that is alluring to consumers, driving instant recognition of the brand and cues luxury
• Deliver coordinated activation and creation of content through cultural partnerships, amplified through agile media
• Respond quickly to opportunities and challenges across markets and functions (supply, finance), taking advantage of a plethora of brand-building opportunities and resolving problems at pace
• Work closely with Culture, Consumer planning, Commercial team to develop Japan luxury operating model, evaluate the business environment shift and propose counter action plans.
• Work closely with innovation team to ensure innovation agenda and pipeline best fit the brand and business growth needs
• Work closely with Kirin brand team and customer marketing team to drive contractual KPIs through brilliant execution
• Responsible for all brands' budget control and business targets to deliver brand growth for short and long term

• A minimum of 10-12 years marketing experience and prior experience working in a matrix multinational environment.
• Experience in full marketing mix, including grounding of consumer insight, brand propositioning and customer relationship management.
• Proven experience in high-level (numerical) analysis to accurately assess and execute business situation.
• Knowledge and passion for the organization and its products/ brands strongly required.
• Excellent communication and influencing skills using tact, patience and courtesy.
• Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute the agreed objectives on assigned brand.
• Creative with an eye for detail.
• Flexibility to adapt to an ever-changing environment and marketing conditions.
• High proficiency in Japanese is needed.

• Marketing Judgment: Proof of consumer understanding and insight generation. Growth driver implementation and understanding of how to flex, search & spin, measurement and evaluation.
• Excellence in Execution: Focused on process improvement to drive efficiency of execution of plans. Understands limitations of the external environment and Diageo Marketing Code considerations.
• Ability to manage multiple projects simultaneously and proven track record in stakeholder management: RBDs and RBTs Global brand team, regional innovation team, GM, market commercial team managers, Media and activation agencies, and distributors.