Job Title: Finance Analyst - Marketing
About the Function:
Our Finance team deliver sustainable growth for our business, customers, and much-loved brands. We're part of a $12.2 billion gross profit organization, responsible for driving an exceptional level of performance and creating the potential for future growth.
Whether we're utilizing our digital capabilities and analytics to inform our business strategy or creating capacity to invest in the future - no two days are the same in our Finance team. Wherever your skills lie, we'll help you to learn and develop, supporting you along the way in our inclusive culture.
About the role:
The Kenya Breweries Ltd is the leading FMCG in east and central Africa with a wide portfolio of products ranging from Beer, Spirits, non-alcoholic drinks huge portfolio. KBL has 4 main businesses locally and internationally KBL, UDV, Exports and EAML. The business has grown exponentially over the last 4 years and is on track to close the financial year with net revenue of over Kes 80B. Within the Finance Function, the commercial finance department sits at the heart of business as the engine that shapes the business towards the organization ambition of delivering holistic and leveraged performance. Critical towards this delivery is driving efficiencies in management and oversight of the advertising and promotions spend.
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The role is a critical support role providing end-to-end budgetary control, oversight & support to the entire marketing & sales teams ensuring activity calendars are translated into financial plans. The role entails work closely with marketing and sales leadership teams, providing analysis, allocation and reporting on A&P spend to the relevant teams to allow financial resources to be used efficiently. In addition, the role provides financial support in the structuring of long-term marketing activities to ensure they are commercially viable and provide support in the post activity evaluation (M&E) ensuring that the activity performance is measured correctly, and insights are picked and documented. The role is also critical identifying opportunities for productivity initiatives, track and report monthly. The role also ensures SAP reflects costs accurately in line with budget & expectations to facilitate A&P effectiveness analysis. The role will also entail delivery of projects allotted by functional or support functional directors
Role Responsibilities:
- Drive management of over close to Kes 8b Kenya Breweries marketing and advertising investment.
- Support in formulation of marketing business plans to ensure alignment to overall strategic objectives.
- Own and drive planning and forecasting of brand budgets and translate activity calendars into detailed financial plans
- In collaboration with marketing leadership teams drive allocation of advertising budget to various spend items and priorities
- Handle queries relating to advertising and promotions across the organization
- Support timely and accurate financial reporting of advertising spend
- Partner with the Marketing leadership teams to drive and monitor efficiency on spend in line with Global and local guidelines
- Ensure all activity costs are accurately captured by internal orders and the same do not surpass the budgets.
- Spearhead strategic brand investment using bespoke business tool to ensure both short term and long-term returns.
- Finance lead for strategic marketing projects
Experience / skills required:
- Degree level with strong academic record
- A minimum of 5 years' experience in similar roles.
- CPA qualification
- FMCG and SAP Systems experience
Key success characteristics
- Self-starter with ability to take initiative.
- Open to learning and receiving coaching.
- Highly analytical and high level of curiosity
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
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