We are undergoing a major digital transformation, aimed at enabling its brands to connect with consumers in unprecedented ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences resulting in greater brand equity and growth. To achieve this, Diageo is implementing an audacious plan focused on driving more meaningful interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.

This role is part of the newly created European digital hub based in Dublin, which was chosen for its thriving innovation, social and start-up community, and ability to attract top talent and entrepreneurs. The hub will function as an "extension" of the Digital Factory-a shared service to focus on technical details of digital and data-driven marketing and consumer activation. If you are passionate about delivering world-class experiences, building and leading teams, and driving growth through digital transformation, then we want to hear from you!

What you'll be doing: As our eCommerce Lead, you'll be at the forefront of transforming our approach to eCommerce in European markets. You'll shape the digital business and marketing agenda by identifying and capitalizing on evolving opportunities such as quick commerce, social commerce, and marketplaces. Your efforts will step-change consumer engagement at ecommerce touchpoints to increase both brand health and sales growth.

You'll play a pivotal role in driving transformation through collaboration across multiple Global, Regional, and Market cross-functional teams. In this hands-on role, you'll influence and facilitate the sell-in and delivery for Proofs of Concept and frameworks that establish key performance indicators such as sales and engagement metrics to measure success. Your contributions will ensure that we stay ahead of the curve in an ever-changing digital landscape while boosting our brand equity in Europe.

Your main responsibilities will be to:

• Drive eCommerce growth and engagement across Europe by co-developing go-to-market plans with internal collaborators, formulating innovative initiatives to explore Proof-of-Concept opportunities.
• Establish proven new initiatives into 'business as usual' alongside Global and Market teams so our findings are quickly scaled across the region.
• Collaborate with Marketing/Brand teams to digitally activate brands with eCommerce partners from both brand and performance perspectives.
• Foster a test-and-learn approach to accelerate optimization, while collaborating with other Digital Hub members to incubate new ideas that will deliver world-class experiences and drive growth through digital transformation!

What you will have:

• Significant experience in managing eCommerce across all aspects from planning and negotiations to day-to-day operations and analytics, ideally acquired at both brand and eCommerce platform organizations.
• Strong working knowledge of the eCommerce landscape across Europe, with a deep understanding of regional nuances to drive market-relevant plans while constantly challenging boundaries.
• Consumer-centric mentality with an ability to understand consumer behavior and insights to work with Marketing/Brand teams to develop relevant online engagement and shopping experiences that resonate with the target audience.
• Effective communicator who can articulate complex ideas and concepts clearly and persuasively to influence key collaborators, confidently present plans and ideas, often to a senior audience.
• Proven track record as a change agent driving change effectively with cross-functional teams through influence and collaboration, including implementing new initiatives, frameworks, processes or systems into "business as usual" (BAU).
• Strong analytical skills with proven ability to translate numbers into business outcomes and insights to find opportunities and drive success.
• Able to set ambitious targets, achieve them, and measure their impact on business objectives.

Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings. Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying. Character is everything.