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https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Seoul-Korea/eCommerce-Lead---APAC-Digital-Hub--Contract-_JR1105391
Join one of the world's leading beverage alcohol companies and help shape the future of our digital transformation! With a presence in over 180 countries and a wide portfolio of brands including Johnnie Walker, Smirnoff, Baileys, Tanqueray, and Guinness, we are looking for an experienced eCommerce Lead to join our APAC Digital Hub Team for a 12-month parental leave cover.
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As the eCommerce Lead, you will work in close partnership with the Global and Market teams across Marketing, Brand, Commercial, Planning & Supply, Finance, and Digital & Technology (D&T) to shape the digital business and marketing opportunities with our key customers. This includes taking a hands-on approach for key initiatives from assessment of the landscape to ideation and sell-in to management of implementation and analysis for defined KPI of success. Your work will help to establish Proofs of Concept (POC) and frameworks that enable key APAC markets to engage with both our consumers and customers to win in the evolving digital commerce opportunities such as quick commerce, social commerce and marketplaces.
As part of Diageo's major transformation into a digital-first, consumer-focused organization, this is a unique opportunity to work on exciting projects that connect our brands with consumers in unprecedented ways. If you are passionate about delivering world-class experiences and driving growth through digital transformation, then we want to hear from you!
DIAGEO CONTEXT
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands. Its portfolio also includes Mortlach, Singleton and Talisker Malt Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments. Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.
Diageo's culture is rooted in five core values that shape its operations and guide employee behavior: Celebrating life every day, everywhere; doing the right thing; pursuing excellence; working together; and valuing each other. While the company maintains a fast-paced and ever-evolving environment, its values remain steadfast. Demonstrating its commitment to sustainability, Diageo has set ambitious environmental targets, and has also prioritized diversity and inclusion initiatives.
ROLE CONTEXT
Diageo is undergoing a major transformation, aimed at enabling its brands to connect with consumers in unprecedented ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences across every physical and digital touchpoint, resulting in greater brand equity and growth.
To achieve this, Diageo is implementing an audacious plan focused on driving more meaningful interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.
This role is a 12-month parental cover contract as part of the APAC Digital Hub, with a focus on attracting top talent and experienced leaders who may be based in one of Diageo's many locations in the Asia Pacific region.
PURPOSE & RESPONSIBILITIES OF ROLE
Purpose of Role:
The purpose of the eCommerce Lead is to support the APAC Hub markets in shaping the digital business and marketing agenda and informing the effective go-to-market strategies and plans for the evolving opportunities in the region - such as quick commerce, social commerce and marketplaces - to step change the consumer engagement at the ecommerce touchpoints to increase both brand health and sales growth.
The eCommerce Lead will also play a critical role in influencing and facilitating the collaboration across multiple Global, Regional and Market cross-functional teams, and take a hands-on approach for the sell-in and delivery for Proofs of Concept (POC) and frameworks, including establishing and tracking measurements of success (KPI) such as sales and engagement.
Key Responsibilities:
Facilitate the shaping of digital business and marketing opportunities with our key customers, and enable the step-changing of consumer engagement at the ecommerce touchpoints to increase both brand health and sales growth in APAC, with key focus on:
- Accelerate and champion the role and importance of ecommerce channels in consumer engagement to drive both sales and brand health outcomes, and serve as a subject matter expert to educate and influence key stakeholders.
- Co-develop the APAC ecommerce strategy and go-to-market plans in close collaboration with stakeholders at Global and Market teams, including but not limited to Marketing, Brand, Commercial, Planning & Supply, Finance, and Digital & Technology (D&T).
- Partner market teams to understand the consumer insights, business priorities and challenges for the development of targeted growth plans with key customers, and assess the data/reports to measure results, optimize opportunities, and drive growth.
- Engage the Marketing/Brand teams and their agencies to drive the agenda for digital activation of our brands with the ecommerce partners from both brand and performance marketing perspectives to increase share in brand health and sales.
- Support the development of Global JPBs with the Global team, and assessment and development of APAC-specific JPB opportunities together with the Market teams.
- Formulate and sell in initiatives that may challenge the status quo to explore Proof-of-Concept (POC) pilot opportunities in the eCommerce space, and facilitate the delivery of the initiatives with a sound insight-backed strategy, clear articulation of objectives, defined operation processes and measurement plan.
- Jointly establish proven new initiatives into "business as usual" (BAU) together with the relevant Global and Market teams after POC pilots, with a clear framework of "what" and "how" along with hands-on guidance to operationalize it.
- Foster a test-and-learn approach to accelerate the learnings and optimizations, and drive the agenda for access to data and reporting to enable actionable insights across channels, portfolio and marketing investment to increase efficiency and effectiveness.
- Engage with Global and Market teams to collate and share best practices to facilitate the learnings, and drive adaptation and adoption at pace to achieve the aligned goals for the eCommerce agenda in the region.
- Collaborate with other members of the APAC Digital Hub to incubate new ideas and establish best practices across Digital Media, Content (including Digital Shelf), CRM and Data, and Owned Platforms for a cohesive approach in delivering world-class experiences and driving growth through digital transformation.
CORE COMPETENCY REQUIREMENTS
- Significant experience in the management of eCommerce line of business, going across from planning and negotiations to day-to-day operations and analytics, and ideally acquired at both brand and eCommerce platform organizations.
- Strong working knowledge of the eCommerce landscape across the APAC region, and in-depth understanding of the nuances to be able to drive the development of market relevant plan while constantly challenging the status quo and boundaries.
- Consumer-centric mindset and able to understand consumer behaviour and insights to work with Marketing/Brand teams to develop relevant online engagement and shopping experiences that resonate with the target audience.
- Effective communicator who is able to articulate complex ideas and concepts clearly and persuasively to influence key stakeholders, and confidently present plans and ideas, often to a senior audience.
- Proven track record as change agent in driving change effectively with cross-functional teams through influence and collaboration, including the implementation of new initiatives, frameworks, processes or systems into "business as usual" (BAU).
- Strong analytical skills with proven ability to translate numbers into business outcomes and insights to identify opportunities and drive success.
- Results-driven with the ability to set and achieve ambitious targets and measure the impact on business objectives.