Job Title: Commercial Director Beer
Location: Budapest
Contract terms: Permanent, full-time
ABOUT US
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.
Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world's very best people.
ABOUT THE ROLE
Want more jobs like this?
Get jobs in Budapest, Hungary delivered to your inbox every week.
Diageo Europe Partner Markets Beer is a commercial structure focused on delivering growth for the Diageo beer portfolio in 45 countries across Europe.
A distributor model is operated meaning the route to market is through a network of partnerships with leading brewers & beer distributors in each of the countries.
Reporting to the Commercial Director Beer, 5 Country Managers will be responsible for developing value adding relationships principally with the distributor organisations across the following countries:
France, Sweden, Norway, Finland, Denmark, Germany, Belgium, Netherlands, Poland, Russia, Turkey, Italy, Austria, Switzerland, Spain, Portugal, Canaries, Gibraltar and Greece.
The role will require frequent visits to priority markets.
Top Accountabilities
Joined Up Business Planning
- Lead the team to develop and implement annual market JUBP plans and Commercial plans in Partnership with Marketing teams, Business Unit Directors.
- Adapt shopper, category and commercial growth drivers to meet every Business Unit requirements in consistency with strategic priorities.
Executional Excellence - Own and decide on GAME activity calendars & Channel activation:
Growth platforms selection and commercial A&P allocation within countries business strategy Align Promotional investment priorities by brand / channel based on robust M&E Final activity plans based on return on investment, "excitability" and customer impact Innovation Commercialisation: Actionable and value adding roll out plans for all innovation Market Expertise & Partner Support
- Contribute constructively in the development of country portfolio, trade strategy and innovation strategy, in order to guide investment decision and prioritization.
- Ensure control and compliance of distributors' activation in respect to Diageo Marketing code and Code of business conduct.
- Perform quarterly business reviews with key distributors to ensure performance and plans are on track.
Control and compliance
- Track and control the effectiveness of marketing spend
- Ensure full compliance with DMC
- Work with finance partner to ensure sound credit control
- Ensure full compliance with CARM
ABOUT YOU
- At least 10-12 years' rounded business experience, comprising preferably of commercial experience and also experience in another function, e.g. Finance, Marketing, Strategy, and Innovation.
- Comprehensive commercial and financial decision making experience including channel profitability & targeted trade investment.
- Proven track record of operating as a self-starter in an environment in which required to be self-sufficient.
- Can build powerful relationships: operates with positive intent fostering trust, candour and respect within and outside Diageo
- Cross-cultural experience is an advantage
- Developing market experience is an advantage
- Experience in distributor management is a plus
- Fluent in spoken and written English
- "Can-do" Attitude and Change Agent Mentality
Top 3 functional capabilities
Relationship Management
- Skilled in developing customer collaboration and commitment at all stages of the value chain, negotiating for win-win outcomes
- Skilled in establishing and maintaining industry partner
relationships, in support of our reputation and leadership agenda
Externally focussed Commercial Strategy Development and execution
- Uses strong understanding of external environment to drive the creation and execution of clear and powerful commercial plans
- Unlocks consumer and shopper insights to generate breakthrough performance
- Champions compliance and ethics in business delivery
Brilliant Execution
- Mastery in the deployment of programmes and tools that maximise sustainable profit for the territory including trade terms, pricing strategy & promotional effectiveness
- Able to identify and prioritise the highest value creating activities and role models RAPID approach to swift, effective decision making.
- Effectively balances short and long term performance goals in planning, execution and evaluation of activity
Top 3 leadership capabilities for this role:
Consistently deliver great business performance
- Demonstrate deep personal accountability for great performance
- Stay focussed on priorities - demonstrate rigour and brilliant execution
Create the conditions for people to succeed
- Provide context to allow people to Think, Decide and Act - authentic, dedicated internal communicator
- Build and sustain trust with others through real relationships
Grow Yourself
- Demonstrate humility; be open to learning and ideas from others. Show self-awareness and know your strengths and development needs. Play an active role on the EE leadership team contributing to the broader team and the delivery of performance goals
Benefits
- Unique Family Leave opportunity
- Opportunity to work across market and cultures
- You will deal with world class brand portfolio
- Product Allowance to purchase company products from the staff shop
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere" ! This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.