Brand Manager
From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We're the world's leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.
About the role
Diageo brand teams are the custodians of our brands and ensure their future growth and success. As a member of this team you will be the guardian of the brands within this category and work to shape their future.
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This role is a full time position in the Tanqueray team, however the first 6 months will be appointed to work on one of our most iconic brands, Johnnie Walker, to support the team on delivering game-changing projects.
For the first six months of your appointment, you will drive, shape and project manage Johnnie Walker's brand plans based on consumer, customer and shopper insights, building brand equity and helping to drive:
- Recruitment - both from a customer and consumer perspective.
- Scale - in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyond the annual operating plan.
- Fame - making Johnnie Walker the most talked about whisky. You will collaborate with the Global Brand Teams, multiple (digital) agencies, cross-functional teams and partners to deliver on our salience and brand meaning objectives.
- Omni channel thinking - the ability to see, find and trigger associated memories at different touch points in the consumer journey, building through the line campaigns that ultimately result in success at the point of purchase.
Top Accountabilities include:
- Perfect launch execution of JW's newest innovation:
- Lead cross-agency teams in developing and localising brand communication, ensuring best in class execution in an omni-channel environment.
- Position Johnnie Walker in culture, building 360, fully integrated brand partnership plans across our region to be activated in on and off-trade (incl. events) and amplified in media.
- Collaborate effectively with market teams (Customer Activation & Commercial) and innovation leads to deliver our growth ambition
- Responsible for Johnnie Walker's (luxury) portfolio, incl. Blue Label activations, portfolio renovations and future LTO's.
- First point of contact for one of our market teams. Understand and respond to the drivers of our brand performance in market, to deliver the annual operating plan.
- In charge of internal engagement program.
About you
- 5+ years of relevant marketing experience
- Demonstrated brilliant execution across various pillars of brand building including innovation, experience in on-trade and third space events is a plus.
- Existing capability to build meaningful relationships built on mutual trust and respect
- Successful management of key partners, resulting in positive outcomes
- Agile, and comfortable with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
- Deep personal accountability for performance
- Strong commercial and numerical skills with attention to detail
- German language is desirable
- Passion for the drinks' category, and our purpose "celebrating life, everyday, everywhere"
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- ...and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!