Job Title : Assistant Brand Manager - Reserve
Location : Tokyo, Japan
Reports to : Marketing Manager
About Diageo
Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local - the depth and breadth of our product portfolio across beer and spirits is second to none, with brands sold in 180 countries. Diageo Japan K.K. is the Japan subsidiary of Diageo and market/sell such brands as I.W.Harper Tanqueray & Gordons Gin, Don Julio Tequila, Captain Morgan Rum, Bailey's and many more which are called Diageo's Reserve portfolio.
Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
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The Assistant Brand Manager will support Marketing program executions with the support of the Brand Manager. He/she also assists implementing sales strategy to meet established sales or market share targets that will improve Diageo's competitive position locally.
About the Function
[Marketing]
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About the role
[Relationships]
This role will work closely with
- Internal : commercial / consumer planning / media / SCM / Finance Team
- Diageo Global Brand Team in Amsterdam
- Kirin Brewery HQ, Sales and Marketing Planning Team
- Marketing Agencies
[Role Responsibilities]
Top 3-5 Accountabilities
- Assist the strategy that drives transformational growth
- Assist brand manager to lead the localization and implementation of Global strategies, setting the brands up for continued growth. Analyze and provide insightful data of consumer / commercial to support BM decision making.
- Assist BM to deploy market leading communications
- Assist BM to develop and execute the local connections strategy and communication plans across the portfolio of brands
- Operational task: Payment process support (Placing order on system / service receipt confirmation)
Duties and responsibilities
- Assist in developing brand(s) strategy - Under the supervision from Brand Manager.
- Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service and data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
- Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.
- Assist in developing annual brand(s) goal and action plan (ATL plan, promotion plan etc.)
- Develop knowledge of the organization's products, services, and customers by working closely with more experienced brand/marketing managers.
- The Assistant Brand Manager will be required to build strong collaborative relationships with Customer Marketing responsible and Sales, paying particular attention to the sales for growth opportunities and build strong commercial plans that win with customers, consumers and shoppers.
- He/she must influence internal stakeholders and external agencies to make them feel like an extension of the brand through inspiration, respect, and clear functional expertise.
- Coordinate/liaise advertising agencies and suppliers - providing professional and technical marketing communications expertise to handle advertising, PR and /or promotional activities.
[Experience / skills required]
What we expect from you
- Bachelor's degree
- A minimum of 5 years of experience in brand management/marketing/customer marketing/trade marketing, premium consumer goods experience is plus
- Creative in event/initiatives design, planning and execution
- Experienced in budget planning and management
- Analytical thinking, data trend analysis, insight generation
- Requires basic financial understanding on P&L and value chain
- A good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams
- Self-motivated and willingness to push the boundary and hold others' accountability
- Ability to work in diverse environment with strong cross functional communication ability
- Digital marketing: planning and execution experience, preferred
- Proficiency in English required
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:
Diversity statement
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.