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Manager, Strategic Marketing Planning - Specialty Marketer - Chicago

AT Deloitte
Deloitte

Manager, Strategic Marketing Planning - Specialty Marketer - Chicago

Milwaukee, WI

Position Summary

LOCATION: CHICAGO, IL (Candidate will be required to be in the CHICAGO office on a regular basis)

If you're a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte's full-service Marketing Excellence (ME) organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte's powerful brand equity to create undeniable impact. If you find opportunity where others don't, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we'll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic.

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In this role, you'll contribute to the growth and development of the organization by leading marketing efforts at the local level. Every day you'll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape-and find new opportunities within it.

Recruiting for this role ends on 10/25/2024.

Work you'll do:

  • Bring marketing strategies to life by creating campaign visions and integrated marketing plans
  • Engage and collaborate with our in-house creative team, and leverage agile principles in the successful creation and execution of marketing campaigns
  • Oversee the development of channel activation plans, including a client targeting strategy and customer journey mapping that outlines multi-touch activation points to broaden awareness, deepen engagement, and drive leads/pipeline
  • Directly engage with local business leaders and other stakeholders on campaign planning and execution
  • Collaborate with marketers aligned to offerings and industries to integrate content and marketing strategies, delivering One Deloitte to our clients at the local level
  • Build external marketplace relationships aligning to priority business issues with local/regional industry associations and publications to optimize Deloitte's position in the market across channels. Negotiate favorable terms and measure ongoing impact
  • Lead local market analysis (competitive, trends and white space) and make recommendations to business stakeholders
  • Make recommendations on content strategy deployment including derivative content
  • Review content and creative assets to ensure quality control for all projects against applicable standards
  • Understand the targeted outcomes and monitor ongoing campaign performance, recommending adjustments as needed
  • Drive decisions on campaign resources, negotiate SOWs, and determine timelines
  • Lead post-campaign analysis (ROI) and lessons learned
  • Collaborate with Public Relations to coordinate a media strategy for local/regional publications
  • Bring innovative thinking and best practices to all marketing activities

The successful candidate will possess:

  • Ability to work in a matrixed environment and build trusted relationships across a diverse group of stakeholders
  • An understanding of how to communicate priorities, mitigate impacts, and manage multiple technical projects with competing deadlines and stakeholders, and where requirements often change
  • Executive presence with the ability to present ideas, make recommendations, provide rationale, and advise leaders and their teams on communications and marketing strategy
  • Lead junior team members, providing guidance and feedback to support their growth and development
  • Coach others on their career development aspirations and facilitate new connections for your coachees to expand their own network and broaden their understanding of the organization

The team

Deloitte's Marketing Excellence team combines the power of Deloitte's brand with inspired marketing minds to produce envy-inducing business results. From events to social media to digital assets and execution, our blend of insights from our expert marketers and world-class creative talent produces attention-grabbing campaigns anchored in data-infused strategies. When stakeholders need next-level solutions that support their business priorities, Marketing Excellence is the partner that can transform big ideas into big impact.

Qualifications:

  • 8+ years of experience in Marketing with a focus on Marketing strategy and planning
  • Candidate will be required to be in the CHICAGO office on a regular basis
  • A Bachelor's degree in Marketing or related discipline
  • Prior experience working on a virtual team within a highly matrixed organization.
  • Microsoft Office Suite skills (e.g., Word, Excel, PowerPoint, Outlook); familiarity with integrating various technologies to support marketing efforts
  • Understanding of Agile methodology and experience in Workfront are preferred
  • Limited immigration sponsorship may be available.
  • Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $93,200 to $155,400.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Information for applicants with a need for accommodation:
https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-assistance-for-disabled-applicants.html

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ExperiencedMERoles

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Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Our people and culture

Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.

Our purpose

Deloitte's purpose is to make an impact that matters for our clients, our people, and in our communities. We are creating trust and confidence in a more equitable society. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. We are focusing our collective efforts to advance sustainability, equity, and trust that come to life through our core commitments. Learn more about Deloitte's purpose, commitments, and impact.

Professional development

From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

Requisition code: 198509

Client-provided location(s): Milwaukee, WI, USA; Atlanta, GA, USA; Houston, TX, USA; Huntsville, AL, USA; Fort Worth, TX, USA; Omaha, NE, USA; Birmingham, AL, USA; Detroit, MI, USA; Honolulu, HI, USA; San Diego, CA, USA; Philadelphia, PA, USA; Portland, OR, USA; Charlotte, NC, USA; Raleigh, NC, USA; Sacramento, CA, USA; Richmond, VA, USA; Baltimore, MD, USA; Minneapolis, MN, USA; Las Vegas, NV, USA; Austin, TX, USA; Nashville, TN, USA; Miami, FL, USA; Dallas, TX, USA; New Orleans, LA, USA; Denver, CO, USA; Chicago, IL, USA; Hartford, CT, USA; Fresno, CA, USA; Boca Raton, FL, USA
Job ID: Deloitte-198509
Employment Type: Other