Senior Specialist Total Search SEM

The Total Search Senior Specialist will orchestrate large-scale SEM programs anchored in data and managed and optimized with rigorous analytics. You will utilize advanced analytical thinking, leverage existing data sources, and unearth insights to drive overall search results for the organization. Collaborating with SEO teams, you will continuously evaluate search marketing strategies to unlock opportunities, identify and communicate trends in search, and be a strategic and trusted advisor for marketing partners, analytics partners, internal media colleagues, and external agency partners. You will develop hypothesis based on data trends and design tests to unlock new areas of growth. You will develop business cases that support the opportunities for increased investment in the channel.

The Total Search Senior Specialist will possess a strong understanding of underlying technologies behind search engine performance, have extensive knowledge of analytics platforms (Google, Adobe), and maintain a deep understanding of e-commerce and the steps within the conversion funnel. CVS is seeking a highly-motivated individual with strong digital and technology experience to help drive this growth engine.

The Total Search Senior Specialist will work directly with the Omnichannel Marketing Strategy and Ecommerce teams to pursue the broader digital growth agenda. You will also work directly with internal media professionals to drive the execution of strategies.

This position will work with the Total Search team, business owners, marketing partners, agency partners, media campaign managers, and analytics partners. In addition to excellent analytical and strategic skills, you must possess strong communication skills and the ability to collaborate with additional stakeholders within the organization. You must be able to work within a cross-functional team comprised of diverse skills and backgrounds as a highly productive unit.Required Qualifications

• 3 years + of paid search experience with an emphasis on results-oriented programs and history tying 'brand marketing' and 'performance marketing' together
• Retail/Ecomm experience with a proven track record driving results with Shopping campaigns (PLAs, LIAs)
• Advanced knowledge of one or more SEM tools, as well as in-platform experience with Google & Microsoft Ads, SA360 and Adobe
• Experience using data and metrics to measure impact, determine improvements and optimize search performance
• Understanding of automation, search audiences, privacy regulations and experience optimizing towards CPA or ROAS goals
• Involvement with SEO and Product teams to maximize outcomes from Total Search strategies
• Understands and comfortable with data and technology that facilitates audience targeting, triggering, and measurement
• Strong project management, problem-solving and communication skills with the ability to work across multiple initiatives

Preferred Qualifications

• Track record of developing innovative and successful data-driven search strategies
• Collaborative spirit and disposition with internal and external constituencies
• Self-starter and problem-solver who can work both on a team and independently
• Emphasis on consumer brands and retail categories
• Knowledge or experience with SEO or holistic search strategy a plus
• Retail experience preferred, working with product-centric search campaigns
• MBA

Education

• Bachelor's degree or equivalent experience( 4 years)

Anticipated Weekly Hours
40Time Type
Full timePay Range

The typical pay range for this role is:$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefitsWe anticipate the application window for this opening will close on: 05/05/2025Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.