At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues - caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.About CMXCMX, the omnichannel commerce media network of CVS Pharmacy, creates unique 1-to-1 interactions between brands and shoppers, setting the standard for how consumers discover essential products.Leveraging first-party loyalty data insights from 90M+ addressable ExtraCare members, we unite brands and customers with a leading, trusted voice in health and wellness - CVS Pharmacy. Our local reach at national scale allows brands to create personalized interactions and use predictive shopper insights that drive measurable results.We are pioneers of measurement and transparency through our industry-leading solutions and are committed to being the trusted partner for campaign accuracy and effectiveness. Senior Brand Manager, CVS Media Exchange (CMX) Do you have experience building a B2B marketing and brand strategy in a high-growth, highly competitive industry - or even better an omnichannel/commerce or retail media network? Are you passionate about bringing to life an innovative brand that drives partnership and engagement? Are you an intrapreneurial leader that knows how to get things done through formal channels as well as relationships with colleagues across a matrixed organization?If this sounds like you, join us as a Senior Brand Manager, CVS Media Exchange (CMX), the retail media network of CVS Pharmacy. In this role, you'll own the brand vision, positioning, and B2B marketing strategy across the board for the fast-growing retail media platform of the 6th largest company in the U.S. Your aim is to create a clear and differentiated market narrative for our CMX business that drives advertiser partnership and engagement.Responsibilities
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As the voice of CMX in the market, your ability to assess the competitive landscape and advertiser needs (current and future) is paramount to success. We will rely on you to craft CMX into a unique brand with a solidified , differentiated, and consistent industry position and then drive that story through paid, owned, earned channels in concert with our internal creative agency, external PR agency, media agency and business leadership teams.
In this position you'll be responsible for strategically deploying content on behalf of our retail media business across paid and owned channels, including website, LinkedIn, sales support collateral and media campaigns. You'll call the plays and orchestrate cross-team involvement to foster a comprehensive CMX content calendar driven by focused messaging that drives engagement in our products and client solutions for CMX advertisers.You'll work collaboratively with many teams across the organization. We'll rely on your expertise in digital media and public relations to support our overall business objectives and help us stand out from the competition with integrated marketing efforts.Lastly, you'll lead brand health tracking and research to guide efforts to understand our position in the market, along with key opportunities to drive our overall narrative with key stakeholders. This includes "closing the loop" on marketing tactics by establishing and reporting on key media KPIs.Hybrid model with 3 onsite days/week at one of these locations:
- Boston, MA
- Wellesley, MA
- Woonsocket, RI
- New York / Soho area, NY
- Blue Bell, PA
- Chicago, IL
- 7+ years' experience in Marketing/Media/Advertising
- 5+ years of marketing/brand strategy experience with a foundation of digital media and retail/CPG ecosystem understanding
- 3+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
- 3+ years of cross-functional leadership experience
- 2+ years of digital media or retail media experience including examples of B2B public relations and paid media campaigns
- Experience in product marketing at a digital media vendor or retail media network for 2+ years.
- Proven track record of the ability to work collaboratively with internal and external business partners in delivery of positive results.
- Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
- Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base. Including comfort with coordinating and preparing for business announcement scenarios.
- Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
- Familiarity with various business platforms - Adobe Analytics, Marketo, LinkedIn business manager
- Travel requirement is up to 25%.
- Bachelor's degree in business, marketing or related field or equivalent (High School Diploma and 4 years of experience) required.
- MBA preferred
The typical pay range for this role is:$82,940.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.Great benefits for great peopleWe take pride in our comprehensive and competitive mix of pay and benefits - investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
- Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.