The Senior Analyst of Behavior Change Marketing Operations is at the center of
operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization. Did you know: 6 out of 10 adults have a chronic disease, and 4 out of 10 have two or more. And 9 out of 10 adults lack the health knowledge and resources needed to manage care and prevent disease! That's where the Behavior Change marketing team comes in - using advanced analytics and cutting-edge marketing tools to send health prompts to members, guiding them to manage their health and navigate the complex care system in a friendly way.

The Senior Analyst of Marketing Operations will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. This is more than just a marketing job! Come onboard and help us improve population health for our members!

Responsibilities include, but not limited to:

• Manage the "operational backbone" of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
• Traffic campaigns through approvals and legal / regulatory reviews using Workfront tool
• Manage vendor interactions for direct mail, phone calls, and 'innovation' tech partnerships as needed
• Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with a Proofreader, Email Production Lead, and Salesforce Marketing Cloud Architect
• Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a "well-oiled machine"
• Synthesize learnings from "test & learn" marketing experiments on a regular basis
• Manage Pod finances and other reporting/dashboards

Required Qualifications

• 3+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
• 2+ years of project management experience, with desire to stretch into a marketing environment or 1+ years of general marketing strategy/operations experience or consulting experience

Preferred Qualifications

• Experience / familiarity with Workfront workflow management tool is strongly preferred!
• Some professional experience with PowerPoint (building deliverables /
  communication materials) and Excel (basic manipulation, pivots, reporting, etc)
• Strong attention to detail is absolutely critical - in order to ensure "six sigma" levels of error-free campaign delivery
• Experience working in an Agile methodology and/or rapid test and learn
  environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required
• Experience for healthcare industry is preferred, but not required - but a passion for healthcare is necessary!

Education

Bachelor's Degree in marketing preferred or equivalent (HS Diploma + 4 years of relevant experience)

Pay Range

The typical pay range for this role is:

$50,188.00 - $122,400.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 11/29/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.