Segment Marketing Specialist

DESCRIPTION

We are looking for a talented Segment Marketing Specialist to join our team specializing in Marketing in Shoreview, MN.

In this role, you will make an impact in the following ways:

• Market Research & Pricing Analysis : By preparing thorough market research and pricing analyses, you'll provide valuable insights that shape effective marketing plans.
• Data Presentation : Presenting data to your manager for discussion and interpretation will help drive informed decision-making and strategic planning.
• Communication Plans : Collaborating with leaders to develop marketing communication plans and drafting communications will ensure clear and consistent messaging.
• Project Management : Offering project management support and keeping the team informed about plans, deadlines, and achievements will enhance project efficiency and success.
• Brand Strategy Alignment : Learning and aligning your work with the global brand strategy will ensure that marketing efforts are cohesive and impactful.
• Customer Satisfaction Data : Collecting and presenting customer satisfaction data will provide insights into customer needs and preferences, guiding marketing strategies.
• Cross-Regional Collaboration : Teaming with colleagues across regions and business units will foster a collaborative environment and drive unified marketing efforts.
• Continuous Improvement : Participating in continuous improvement activities will help refine processes and contribute to the overall success of the marketing team.

• Effective Communication : Develop and deliver clear, multi-mode communications tailored to the unique needs of different audiences. This ensures everyone understands the message and its relevance.
• Customer Focus : Build strong relationships with customers and deliver solutions that meet their needs. Understanding and prioritizing customer satisfaction will drive success.
• Planning and Alignment : Plan and prioritize your work to meet commitments aligned with organizational goals. This helps ensure that your efforts are focused and effective.
• Resourcefulness : Secure and deploy resources efficiently to maximize their impact. Being resourceful means finding innovative ways to achieve objectives with the available resources.
• Channel Awareness : Understand and explain industry structure, dynamics, and paths to market. This knowledge will help advance organizational goals and inform strategic decisions.
• Market Analysis : Conduct thorough market research using valid sources and data. Analyze findings to identify trends and create a coherent image of the market, summarizing insights to show their impact on the business.
• Marketing Plan Management : Develop marketing mix recommendations based on the 4 P's (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives. Guide cross-functional implementation and evaluate market responses and business performance.
• Translating Market Data : Collect and categorize customer voices and market information using appropriate research tools. Analyze findings to identify opportunities for delivering customer solutions.

• College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
• This position may require licensing for compliance with export controls or sanctions regulations.

• Minimal relevant work experience required.
• Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) preferred.

• Be the marketing lead for the Water and Wastewater segment, responsible for understanding the segment dynamics, trends and requirements and recommends a strategic Cummins positioning for buy-in from leadership.
• Be the lead liaison between commercial standby gensets marketing team and Marcom team, ensuring quality and consistent outputs across variety of different marcom efforts.
• Support developing robust business cases for product and non-product initiatives that are supported and validated by market experts and insights.
• Documents and understands marketing and sales systems (Salesforce, Feature Code Usage, OneBI, Lead2Cash) and processes(VPI/LPR, VPC/LPC, IMP); collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
• Supports Market and Competitive Intelligence gathering and driving clear insights that influence our 4Ps strategy by attending critical tradeshows and industry events, and continuous networking within the industry.
• Participates as a representative of Marketing on New Product Development project extended teams, ensuring project is supported via Sales Advisory boards that are consulted.
• Key team member supporting project management of initiatives, communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.

• Marketing, finance, business background.
• Power Gen market and product knowledge.
• 2-3 years of professional experience in the Power Gen/Industrial Applications (preferred)
• Marketing Management experience (preferred)
• Key leadership skills: Strategic thinking, managing ambiguity and uncertainty, driving alignment and constructively resolving conflict, leadership and stakeholder management and influence.(preferred)