Join our Marketing Team in Rome, Italy!
We are currently seeking a dedicated and experienced individual to join us as a:
Senior Brand Manager (m/f/x) - Rare Diseases
(Full-time / Permanent / Location: Rome - hybrid role with smart working option)
The Opportunity
As a Senior Brand Manager you will participate in the definition of the strategy of our key brands and ensure their execution at the Italian level. You will design innovative strategies, deploy the brand narrative and support cross-functional teams to cement the brands as market leaders in their category.
The Role
- Develop comprehensive brand strategies and tactical plans
- Lead cross-functional teams to execute marketing initiatives and product launches
- Analyze market trends, competitive landscape, and patients needs to identify growth opportunities
- Create compelling messaging and content for key stakeholders
- Manage relationships with key stakeholders and Scientific Societies
- Optimize resource allocation in collaboration with the whole Marketing and OCE team
- Track brand performance and adjust strategies as needed to meet business objectives
- Ensure all marketing activities comply with regulatory requirements
- Ensure trainings to the field force
- Develop forecasts and LRPs
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Your Skills and Experience:
- A degree in a relevant scientific discipline such as Science, Chemistry, Biology or Pharmacy. MBA is a valued plus.
- Ideally 7+ years of experience working in a marketing role within the pharmaceutical industry
- Previous sales experience is an asset
- Proven track record of developing successful brand strategies and driving product growth
- Excellent project management, analytical and communicational skills
- Experience leading cross-functional teams and managing external agencies
- Abitilty to thrive in a fast-paced environment and adapt to evolving market conditions
- Fluency in the local language and English.
Reporting Relationships:
This position reports directly to the Head of Marketing CSL Vifor Italy.
What we offer
- Comprehensive benefit plan with options including medical plans, life insurance, and retirement plans.
- Two additional leave days for your personal wellbeing.
- Learning opportunities with our CSL Academy.
- Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.
If you are passionate about marketing and looking to make a significant impact in the field, we encourage you to apply and become a part of our dynamic team!
About CSL Vifor
CSL Vifor aims to become the global leader in iron deficiency and nephrology.
The company is a partner of choice for pharmaceuticals and innovative patient-focused solutions across iron, dialysis, nephrology and rare conditions. CSL Vifor strives to help patients around the world with severe, chronic and rare diseases lead better, healthier lives. It specializes in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision patient care.
For more information, please visit viforpharma.com
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
Do work that matters at CSL Vifor!