We are looking for a dedicated and experienced individual to join us as a:
Brand Manager (m/f/x) - HAE
(Full-time / Permanent / Location: Milan- hybrid role with smart working option)
The Opportunity
As the Brand Manager for HAE, you will play a pivotal role in executing marketing strategies and action plans for CSL Behring's brands in Italy. You will be the expert in market segments and product portfolios, developing marketing plans to achieve sales and commercial objectives. Your innovative approach will drive new business opportunities and maximize product performance. With strong digital skills, you will create and manage digital content, plan marketing campaigns, and enhance the CSL Behring brand through SEO/SEM, web, email, social media, and display advertising.
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The Role
- Develop and implement local marketing plans to achieve sales, profit, and market share objectives. Manage key projects effectively.
- Define product positioning and messages, develop promotional materials, and organize events and campaigns. Participate in national and international congresses.
- Ensure compliance with Pharma Code and laws, measure marketing impact, support field activities, and propose local market research.
- Monitor market trends, collect field data, identify key success factors, and recommend actions to exceed sales targets.
- Collaborate with local departments, customers, and international colleagues. Participate in Therapeutic Area Teams and international marketing meetings.
- Report adverse reactions and product complaints, complete training, and support field actions as needed.
Your Skills and Experience:
- Education: University degree in Economics, Communication, Medical/Scientific studies, Marketing, Journalism, or Business Administration.
- Experience: At least 5 years in pharmaceutical companies.
- Digital Communication: Competency in digital communication channels and KPIs.
- Advantageous Qualifications: MBA, marketing, or commercial expertise.
- Industry Knowledge: Understanding of the healthcare/pharmaceutical sector.
- Interpersonal Skills: Ability to build collaborative relationships internally and externally.
- Communication Skills: High-level written and oral communication, effective business presentation.
- Scientific Communication: Knowledge of scientific communication and promotion.
- Language Proficiency: Fluency in English, both oral and written.
Reporting Relationships:
Role that this position reports to: Business Unit Head Immunology & HAE
What we offer
- Comprehensive benefit plan with options including medical plans, life insurance, and retirement plans.
- Two additional leave days for your personal wellbeing.
- Learning opportunities with our CSL Academy.
- Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.
If you are passionate about marketing and looking to make a significant impact in the field, we encourage you to apply and become a part of our dynamic team!
#LI-MW1 #LI-Hybrid
Our Benefits
We encourage you to make your well-being a priority. It's important and so are you. Learn more about how we care at CSL.
About CSL Behring
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.
We want CSL to reflect the world around us
As a global organization with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.
Do work that matters at CSL Behring!