Marketing Operations Specialist

Job Description

Position Title:

Associate Manager, Marketing Operations Wine & Spirits - Canada

Division:

Wine & Spirits

Department:

Canada Sales

Location:

Canada

Responsible To:

Manager, Marketing Operations Wine & Spirits - Canada

Employment Status:

Permanent, Full time.

Hours of work:

40 hours per week

Liaises with:

International Marketing Team, Finance, Customer Service, Operations Support Services, Distributors, Customers, External wine & spirits associations, Vendors

Position Purpose

The Associate Manager, Marketing Operations is a pivotal role supporting the launch & growth of our Constellation Brands spirits portfolio within Canada. This person plays a key role within cross functional execution & project management primarily supporting our spirits portfolio. They will coordinate & collaborate on the development & execution of all Canadian marketing & sales executions for our spirits portfolio. They will be responsible for working with both internal & external stakeholders to ensure oversight & smooth execution of our Canadian commercial strategies and tactics. This will include but not be limited to supporting annual planning, managing our marketing spends, supporting NPD launch requirements, reviewing marketing ROI to recommend adjustments, coordinating marketing tools as needed, supporting pricing reviews and conducting ad hoc project management.

• Collaborate in the development of annual marketing plans by brand & province to ensure alignment between global brand plans & local execution plans
• Liaise between international marketing team, external distributors & external vendors to coordinate & execute Canada specific marketing tools as needed
• Liaison with International Marketing, external distributor team and agencies as directed to support in building shopper activations and sourcing required assets.
• Support in the planning and execution of events as needed alongside internal & external stakeholders

• Robust critical paths and tracking of budgets
• Projects are delivered on time, in full and on budget
• High quality customer presentations
• Canada specific, high quality marketing tools are provided to distributors and vendors as required
• ROI Measured and learnings applied to future activity

• Leverage our wine pricing process and implement within our spirits processes
• Compile pricing submission from our external distributor and internal finance review & VP Sales sign off
• Ensure monthly accuracy of internal pricing files vs external sources
• Coordinate a quarterly pricing review by brand to ensure we are aligned to internal targets, competitive benchmarks & long term brand goals

• Effective pricing process for spirits

• Accurate pricing files

• Oversee the Canada marketing budget for Spirits to ensure routine monitoring & quarterly true ups are presented to manager & VP Sales
• Be accountable for all personal expenditures & ensure spend is inline with the set budgets

• Ensure accurate & routine tracking of marketing spends
• Ensure monthly submission of all personal expenses on time and in full

• Leverage the existing wine processes, tools & trackers to implement similar routines within the spirits portfolio
• Conduct semi-annual reviews to determine optimization opportunities

• Effective tools & trackers in place for the spirits portfolio
• Tools & trackers maintained and continually improved to ensure they are fit for purpose

• Minimum 1 day per qtr. in trade

• Report on findings & proposed actions developed for each visit

• Coordinate spirits hospitality requests between our external distributors/customer and our internal hospitality teams across all properties

• Hospitality visits completed flawlessly
• Positive feedback from customers/ distributors/internal teams

• Own & manage personal development plan to show leadership & initiative in constant growth & career progression

• Workload is balanced between self and direct report
• Development of team member demonstrated and measurable
• Goals are set and measured quarterly
• Goals include stretch targets and development opportunities

• Ensure all health, safety and quality principles are incorporated into daily activities and policies and procedures are complied with consistently.

• A culture of safety, health and a quality focus is demonstrated in daily activities.
• Any incidents are investigated and reported in accord with policies
• Findings and improvement actions are managed appropriately and in a timely manner.

• Requests for other reasonable duties are undertaken promptly, efficiently and to the required standard.

• Bachelors degree
• Proven experience in cross functional project management & execution
• Superior attention to detail & accuracy
• Must possess excellent analytical, organizational and project management skills. Ability to guide projects from conception to fruition within established timelines and budget is essential.

• Previous experience working in the spirits/wine/beer market in Canada
• Knowledge of wine or spirits and an interest to further expand their knowledge
• Proven problem solver with a track record and ability to balance speed, accuracy & impact

• Takes the initiative to learn and acquire new skills and abilities and improve upon existing systems and programs.
• Maintains positive and can-do attitude and approach to work.
• Operates with a sense of urgency and a customer-first approach.
• Requires excellent written and oral communication skills with the ability to communicate across all levels of the organization.
• Excellent customer service skills with the ability to work with both internal and external customers.
• Able to make decisions independently and recommend viable solutions to problems and issues.
• An entrepreneurial spirit and the willingness to challenge the status quo, at the right times
• Resilience under pressure & an ability to think around obstacles toward an end goal