Content Marketing Manager

The Content Marketing Manager will hold a global role to build and execute on content marketing plans to support the EMEA Issuer Services business growth objectives. The successful candidate will be responsible for delivering high-quality content for future and current clients, implementing and managing an on-page SEO strategy, and strengthening the Computershare and Georgeson brand.

A role you will love

The role holder will be responsible for developing and delivering on persona-based content plans that can be leveraged across market segments, campaigns, and programs. This role will partner with regional issuer services leadership, relationship managers, business development, sales, product, group marketing, and other key stakeholders to develop content created from inception to final publication across multiple marketing communication channels.

The role holder will be responsible for owning the EMEA Issuer content strategy from conception to completion, including writing content for all formats and mediums, with emphasis on writing compelling, perona-based content and maximizing the impact of SEO for our website properties. The Content Marketing Manager will be results-focused, using qualitative and quantitative insights to optimize performance.

Some of your key responsibilities will include:

• Develop and deliver content plans for target market segments, product, service and solution launches and other marketing programs that supports the Issuer Services growth objectives across EMEA
• Use audience insights, personas, keyword research, messaging themes, campaign plans, competitive information, and content performance analytics to build a content editorial calendar and create related content
• Partner with other marketing colleagues to leverage tools, content (Group overview, stats, ESG, Health and safety etc.) and best practices
• Leverage insights to develop content for impactful and engaging web experience
• Create a steady stream of primary and derivative asset types that can be leveraged across various channels and use cases
• Engage and collaborate with cross-functional participants as needed to support content ideation, copy creation, activation, and measurement requirements
• Own the on-page SEO strategy for EMEA Issuer. Execute keyword research and define a keyword universe that aligns with audience needs, business priorities and inbound traffic goals. Carry out keyword optimization, content tagging, and metadata management. Use SEO reporting tools to track performance and recommend optimizations.
• Work with Web & Digital team to publish content within Computershare's Content Management System and CRM
• Collect, analyze and report on content marketing success via standard content marketing-related KPIs, using Web analytics tools, marketing automation platforms, social media management tools, content marketing software and business intelligence platforms to inform and optimize ongoing content marketing efforts
• Collaborate with content marketing peers, regional business teams, campaign managers and brand management to integrate and repurpose campaign and web content where appropriate and within brand voice guidelines
• Create new copy and provide editorial support for contributed material ensuring appropriate message, length, style and tone. Leverage content that can be multi-purposed across various media.
• Serve as copywriter for collateral pieces (fact sheets, brochures, white papers, blogs, case studies, video scripts, etc.)
• Collaborate with marketing program owners, content strategists and/or demand managers to integrate and repurpose content marketing and campaign content where appropriate

What will you bring to the role?

You are a Marketing expert with five+ years of experience with marketing and sales content creation and promotion, ideally in the financial services industry. Your ideas and passion for content will be pivotal to engage audiences and crafting compelling narratives. You have myriad content examples to showcase your experience building content plans that support business goals and then writing, managing and promoting the content to get desired target audience results. Content marketing certifications and or completed courses is preferred. You also understand how search algorithms work and how to analyze performance metrics, have significant on-page SEO experience and have working knowledge of one or more of the below industry tools:

• Google Analytics 4
• Looker Studio
• Ahref, SEMrush, Spyfu
• Google Search Console
• Google Trends
• Lighthouse,
• Screaming Frog,
• Moz

You will bring dedication to the role and will be hands-on and collaborative whilst having a flexible approach to oversee and execute multiple projects simultaneously with aggressive deadlines. You are comfortable managing a multiple projects to completion in a large, matrixed organization.

You will also have experience creating and promoting content in non-English language markets.

Other key skills required for the role include:

• An education background in Marketing
• Corporate Governance expertise would be a plus

Join our dynamic team and make an impact! If you're passionate about creating engaging content, driving brand awareness, and connecting with audiences, we want to hear from you. Apply today and kindly include writing samples of your work in your application.

Rewards designed for you

Flexible work to help you find the best balance between work and lifestyle.

Health and wellbeing rewards that can be tailored to support you and your family.

Invest in our business by setting aside salary to purchase shares in our company, and you'll receive a company contribution as well.

Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future.

And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare, visit computershare.com/careershub.

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ABOUT US

A company to be proud of

We're a global leader in financial administration with over 12,000 employees across more than 22 different countries. At Computershare, it's more than just a job, our open and inclusive culture means that we will help you to grow, to move forward and make the most of our world of opportunities.

A diverse and inclusive place to work

At Computershare we value diversity and welcome applications from everyone, believing that an equal and inclusive culture is key to excellent results. One of the greatest advantages for our organisation is the talent and diversity of our people and we strive to ensure all our employees have an equal opportunity to contribute their ideas, bring their personality to their work and showcase their skills. For support with accommodations or adjustments during our recruitment process please visit computershare.com/access for further information.

Computershare is an equal opportunity employer. Qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.

ABOUT THE TEAM

Since 1978, we've been trusted by companies around the globe to manage their shareholder registry, corporate actions and shareholder meetings and we're now the number one transfer agency in the world. As client needs evolved, so has our portfolio of services; extending our Issuer Services into equity and entity governance services to companies both public and private worldwide. Careers in Issuer Services could mean anything from assisting shareholders with their portfolios, enabling access to global markets or helping clients deliver on their equity and entity compliance requirements everywhere they operate.