At Coinbase, our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
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Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
Team/Role Description:
Coinbase is looking for an experienced marketing leader with a strong background in consumer technology and cryptocurrency, possessing expert knowledge of the European market. Adept at strategizing and executing scaled marketing campaigns that resonate with both the traditional finance and crypto sectors while catering to the unique needs of EU audiences.
What you’ll be doing (ie. job duties):
- Lead the development and execution of a Coinbase’s consumer marketing strategy in EMEA
- Be the voice of the customer and trusted advisor as to how current and future Coinbase customer needs and desires advise product messaging, brand differentiation, marketing content, and external comms
- Execute multiple aspects of consumer marketing; from branding and positioning to targeted outreach and strategy, education and engagement campaigns, events, and communications
- Think big about the future of crypto and how you can bring consumers into the cryptoeconomy more quickly
- Measure and report against the performance of consumer marketing initiatives in EMEA
What we look for in you (ie. job requirements):
- 10+ years of Product Marketing, Growth Marketing, or Brand Marketing experience within a B2C context
- Experience creating & implementing consumer segmentation based on demographics, attitudes, behaviors and customer lifetime value
- Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention, and drive revenue
- Experience efficiently launching products within an eCommerce, Consumer Internet, Retail, AdTech, Crypto, or FinTech business
- Sophisticated quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
- Outstanding understanding of performance marketing, email marketing, social platforms, and experience creating compelling consumer content strategies
- Outstanding prioritization and project management skills
- Powerful storyteller: written, verbal, and visual
- Demonstrated ability to collaborate effectively across multiple teams
- Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
Nice to haves:
- You have a passion for crypto and are deeply embedded in web3 communities
- You are a crypto investor
- You have experience working at a global company across several product lines
Job ID: P60580
Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
Commitment to Equal Opportunity
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Know Your Rights notice here. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).
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